Virtual care clinic announces partnership to support menopausal women

The US virtual care clinic Midi Health has announced a partnership with the caregiving platform Cleo to support women navigating midlife hormonal changes.

Midi is the first perimenopause and menopause care provider to work in partnership with Cleo, whose reach extends to more than three million people worldwide.

The collaboration is hoped to allow employers to give members “individualised” guidance and connect them to specialists.

Joanna Strober, co-founder and CEO of Midi Health, said: “We are thrilled to partner with Cleo to ensure women get the care and support they need during this critical transition. Hormonal change impacts a significant portion of the workforce–including women as young as their 30s.

“Employers can ensure that women stay healthy and that productivity is not impacted by supporting this critical benefit.”

During perimenopause or menopause, women may go to as many as five different doctors seeking solutions to seemingly disparate concerns. Multiple tests and unnecessary medications may be prescribed for what are easily treated perimenopause or menopause symptoms.

Cleo claims it will work with members to evaluate and provide coaching support for their needs, and will refer to Midi for perimenopause or menopause care when appropriate.

Madhavi Vemireddy, CEO of Cleo, explained the benefits of the collaboration through the following anecdote: “Imagine a 48-year-old woman who is a senior leader in a large organisation, who happens to be in the Sandwich Generation, caring for both her aging father and two teenage children.

“With ambitious business goals to meet, her productivity is dipping. She struggles with poor sleep, unexplained anxiety, sudden weight gain and brain fog that sometimes makes it difficult to remember colleagues’ names.

“She turns to Cleo to get support for her family—and herself—and her dedicated expert Guide is able to decipher that some of her medical concerns come from caregiving and parenting stressors, but some may come from menopause.

“Midi then steps in, providing her with a clinician highly-trained in perimenopause and menopause. Her clinician listens to her concerns and prescribes a combination of hormone replacement therapy, supplements and lifestyle modifications.

“Simultaneously, Cleo’s Guide finds her an in-home health aide for her father and coaches her on the college admissions process for her teenager, helping to reduce her caregiving stress. Within 60 days, this leader feels better physically and emotionally, with her productivity and confidence restored.”