News
Unfabled raises US$1.6m to address gender health gap
The round will be used to expand the Unfabled’s consumer-facing platform and develop its in-house data science

The UK consumer health platform Unfabled has raised US$1.6m in funding to address the gender health gap.
Founded in 2021 by Hannah Samano, Unfabled is a health platform that offers sustainable health and wellness products for women.
After answering a series of questions about their hormonal and health priorities, the platform provides users with a selection of products, such as treatments for menstrual cramps, pregnancy and menopause.
Unfabled’s market intelligence platform, the B2B element of the product, claims to provide insights into consumer behaviour for healthcare and businesses to drive future advancements in women’s health.
According to a 2024 McKinsey report, the women’s health market is poised to hit US$1tn by 2027. The same report highlights that just addressing pre-menstrual syndrome (PMS), a condition that affects 90 per cent of those who menstruate, could contribute a remarkable US$115bn to the global economy.
Hannah Samano, founder and CEO of Unfabled, said: “Despite 90 per cent of the UK’s 33.8 million female population experiencing monthly hormonal symptoms, women’s health has for too long been fragmented and underserved.
“Unfabled has already empowered thousands of women to find effective treatments for common, yet hugely disruptive, hormonal and reproductive conditions like PMS, polycystic ovary syndrome (PCOS), endometriosis and menopause.”
The round, Samano said, will be used to expand the consumer-facing platform as well as develop its in-house data science, a core element of its B2B offering.
“A major cause of the gender health gap is the lack of sex-aggregated data which causes a lack of insight and understanding across women’s health,” the founder explained.
“We’re building the most user-friendly platform possible while also filling the massive gap that continues to exist in health-related data. The more we understand about female health, the more laser-focused we can become on improving it.”
Sanghamitra Karra, managing director and EMEA head of the Morgan Stanley Inclusive Ventures Group, said: “We have been impressed both by Unfabled’s platform and their reach, partnering with leading brands in the space.
“With an engaged community of 50,000 women and educational content on women’s health reaching over 40 million views, Hannah and the team’s proven organic approach has enabled Unfabled to grow impressively since 2021.”
Matt Cooper, co-founder and executive chairman at Exceptional Ventures, added: “When investing in a company, our primary focus is finding businesses that match our vision of helping people to live happier, healthier and longer lives. At the same time, we’re looking for the most talented entrepreneurs capable of delivering on that vision.
“Unfabled was a clear fit on both points, we were instantly taken by its mission to support women’s hormonal health.
“Unfabled’s data-led platform empowers women to discover products and services often overlooked by mainstream healthcare and provides a consumer-friendly solution to a long-standing problem that affects so many lives.
“Hannah is a brilliant founder whose intellect, passion and drive for her business and its mission were irresistible.”
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Fertility & pregnancy
Xella Health announces Oura data integration

Xella Health has integrated Oura wearable data into its women’s health platform, allowing members to share trends with clinicians alongside diagnostic results.
Members can choose to share information including sleep, heart rate variability, resting heart rate, temperature trends, recovery, activity and menstrual-cycle data.
The integration is intended to help clinicians investigate biological factors that may explain changes in members’ wearable data and symptoms.
Kelly Lacob, chief executive and co-founder of Xella Health, said: “Wearables detect that something in the body has changed, but wearable data alone can’t tell a woman why or what to do next with that information.”
“By pairing continuous physiological monitoring from Oura with Xella’s multiomic diagnostics and physician-guided care, we enable women to understand how specific health concerns are impacting her biometrics, and vice versa how her daily habits are impacting her overall health and specific conditions or life stages she is navigating.
“Further, we are able to track how her relevant vitals and biometrics respond to specific interventions or treatment plans, so we can optimise her care more efficiently.
“Ultimately, this partnership helps us better address her symptoms today whilst also proactively optimising her long-term health trajectory for decades to come.”
Xella Health combines AI, multiomic testing and physician-guided telehealth care through a membership platform.
Multiomic testing analyses several types of biological information.
Xella said its testing assesses hormonal and metabolic health, inflammation, nutritional status, reproductive health and cardiometabolic risk.
Physicians use those findings to develop personalised care plans that may include clinical treatments.
Clinicians can then review shared Oura trends alongside diagnostic results and member check-ins to monitor progress and adjust care over time.
The company said providers interpret biometric data in the context of each member’s health conditions, goals and treatment plan.
The integration focuses on fertility, perimenopause, hormonal and cardiometabolic health, as well as women’s longer-term health.
Oura has expanded its women’s health offerings through integrations connecting wearable measurements with other sources of health data.
In February, it partnered with at-home hormone tracking company Mira, allowing users to view hormone test results alongside sleep, temperature and readiness data in the Mira app.
The integration is intended to help users track patterns related to fertility, menstrual cycles and perimenopause.
That month, Oura also introduced a women’s health AI model for testing through Oura Labs.
Integrated into Oura Advisor, the model combines biometric data with clinician-reviewed medical information to provide guidance on menstrual cycles, pregnancy and menopause.
In May, the company launched menopause insights and hormonal birth control support.
Its Menopause Insights offering uses a questionnaire covering 22 symptoms of menopause alongside wearable data, while birth control support helps users understand their biometric trends in the context of hormonal contraception.
Menstrual & gynaecological health
Tech enables men to experience what a hot flush feels like

Partners of women going through menopause will be invited to experience hot flushes using a menopause simulator at a support event in Hull next month.
Health group Over The Bloody Moon will bring one of its MenoVests to the Menopaus’ull Support Network event, allowing people to experience a hot flush.
Sarah Weichardt, who co-manages the project, said: “We’re particularly interested in getting men along to come and experience the MenoVest, just so that they can understand what women go through.
“It’s not just a hot flush, it’s what the hot flush brings with it.
“So it could be panic, it could be anxiety. It’s experiencing it all at the same time.”
MenoVest is billed as the ‘world’s first’ wearable menopause simulator – a garment worn over regular clothing that generates realistic, intense hot flush sensations while the wearer carries on with everyday work tasks.
After just a few minutes wearing it, people gain a genuine sense of what these symptoms feel like, building empathy and highlighting why better support matters during this transition.
Weichardt said she hoped the vest would give people a “better understanding of what women are going through”.
“The more people we can get to experience it, the better,” she added.
Menopause
Short term HRT may raise blood clot risk – study

Short-term oral HRT was linked to a 60 per cent higher rate of serious blood clots in women aged 50 to 69, a large study found.
The increased rate was seen among women using oral hormone replacement therapy for less than a year as well as those treated for more than five years.
By contrast, transdermal HRT, delivered through skin patches, gels or sprays, was not associated with the same increased clot risk.
Researchers at North Zealand Hospital in Denmark analysed health registry data from more than one million Danish women aged 50 to 69 between 2003 and 2021.
During the study period, 9,807 women experienced venous thromboembolism, a serious blood clot in a vein. A further 18,460 had a stroke and 11,974 had a heart attack.
Each affected woman was matched by age with five women who had not experienced the same condition. Researchers adjusted the analysis for other factors, including medical history, that could influence risk.
They then examined HRT prescriptions, including the dose and duration of treatment, and looked for associations with blood clots, stroke and heart attack.
Overall, oral HRT was associated with a 60 per cent higher rate of venous thromboembolism, with increased rates seen for both oestrogen-only therapy and treatment combining oestrogen with progestogen.
Venous thromboembolism occurs when a blood clot forms in a vein. A clot in a deep vein can break away and travel to the lungs, causing a potentially fatal pulmonary embolism.
Women taking oral HRT for less than a year had the same raised blood clot risk as those using it for more than five years.
Even a daily oral dose below 1mg was found to significantly increase blood clot risk.
Women taking a daily oral dose above 1mg for more than five years had an 80 per cent higher risk of both heart attack and stroke.
For women taking a high oral dose for more than one year, the study found a 40 per cent higher risk of heart attack and a 50 per cent higher risk of stroke.
The researchers highlighted the importance of choosing the type, dose and duration of treatment carefully, particularly for patients vulnerable to blood clots.
Dr Robert Storey, professor of cardiology at the University of Sheffield, who was not involved in the research, said the findings demonstrated the importance of ensuring cardiovascular risk factors were “well controlled” in women taking oral HRT.
He added: “The study emphasises the superior safety of patches over oral treatment.”
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