IT company launches new cycle-based fitness app

The IT company Amo has launched a “cycle-based” app to help women incorporate physical activity into their lives.

HARNA is a cycle-based fitness app that aims to maximise the effectiveness of workouts by taking into account the different phases of the menstrual cycle.

The app claims to empower women by helping them better understand their bodies and achieve their goals, including syncing physical activity with the menstrual cycle, overcoming common obstacles such as lack of energy and menstrual pain and enhancing the joy in sports.

“Women’s bodies and health are complex, and many women build their life around their menstrual cycle,” says Artur Markarian, CEO of HARNA.

“Modern society finally started understanding and respecting it. However, 57 per cent of women still lack knowledge of their bodies.

“Furthermore, around 42 per cent of women believe that their menstrual cycle harms exercise training and performance.

“We simply want to destroy the myth that women can’t exercise during menstruation and educate them how to do it in a way that does not cause any harm to their health and body but helps to cease pain during their period and improve their results.”

HARNA argues that most fitness apps are not adjusted to the complexity of the female body, menstrual cycle, lifestyle, and habits.

The company conducted numerous interviews with women and found that 65 per cent of them refrain from exercising during the first two days of their menstrual cycle, with 90 per cent expressing willingness to perform exercises that would cease pain symptoms during periods.

“Women deserve to know the capabilities and advantages of their body, and HARNA will help them to discover it,” says Markarian.

The company says it worked closely with medical experts and sports coaches to develop the app which provides personalised fitness plans and classes such as HIIT, cardio, pilates and yoga.

The team has plans to expand its offerings by introducing specialised programmes for women going through pregnancy, postpartum recovery and menopause.