Estonian femtech start-up prepares for launch in Germany

An Estonian femtech start-up aiming to “revolutionise” women’s health and maternity care is launching in Germany.

Founded in 2022 by pediatric nurse Anna Strubel (Sarreither) and serial entrepreneurs Carina Vantsi and Keiro Vantsi, CARÁ Health wants to change the women’s healthcare system through digitalisation.

The company aims to “elevate” women’s health and wellbeing, offering a range of evidence-based knowledge, product recommendations, podcasts, masterclasses, and tailored services, including prenatal care advice, postpartum support and guidance on specific health concerns.

Developed in collaboration with healthcare experts, the start-up says its app not only provides innovative technologies to help women navigate different life stages but also addresses the fragmented nature of the healthcare system through digital integration.

“Just months after the initial launch in Estonia, CARÁ Health has already made significant strides, with every third Estonian pregnant woman using the app,” the founders said in a statement.

“This early success showcases the impact and value that CARÁ Health brings to women’s health.”

Estonia is regarded as one of the most tech-oriented and digital-friendly countries. A recent report, produced by Emerging Europe, considered the Estonian IT sector the most competitive out of 28 countries.

CARÁ Health plans to bring its expertise to Germany to offer what the company describes as a “long-needed upgrade” to the healthcare industry.

With a vision to make the German healthcare system more innovative and efficient, the company aims to tap into the power of digitalisation in healthcare with the backing of top Estonian angel investors and advisors.

The German version of the CARÁ Health app launches on June 20.