Singapore start-up raises US$1.5m to redefine menstrual health

The Singapore-based start-up Blood has raised US$1.5m in funding to redefine period products and break down menstrual taboos.

Founded by husband and wife Caleb Leow and Peck Ying Tan, Blood aims to design better solutions in the menstrual health space and remove the shame and stigma around menstruation.

The company’s first product, a drug-free cramp relief patch, has led the pair to expand their business and include other types of menstrual care products, such as menstrual cups and pads, in their offerings.

Last year, Blood launched its corn-based menstrual pads, thought to be much safer for allergy-prone skin types, along with a cup pouch to help women use and sanitise their menstrual cups easier.

“There are a lot of innovations in the female space happening in the US and Europe – but really not so much over here,” Tan told Tech in Asia.

“We feel we can really be the forerunner in breaking the taboo.”

In 2022, Singapore secured its position as the leading market and hub for femtech innovations with 32 companies founded and operating in the country, a 45 per cent increase from the previous year.

Blood, founded in 2014, sells its products both online and offline in retail stores in Singapore, Malaysia, and Indonesia.

To date, the company said it had sold between seven to eight million products across these markets, with more than half of the total sales coming from offline stores.

Its series A round, led by DSG Consumer Partners with participation from returning investor AngelCentral, will help the company expand its team and retail presence and accelerate product development.