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A Guide to Optimizing Field Operations



The notion of optimizing field operations can seem incredibly complex at first because setting priorities looks impossible. To make things easier, here are some key areas to focus on.

You should start with the first-time resolution rate, in other words, what part of the issues is resolved on the first visit. In addition, consider your team’s response rate when a customer makes a request, whether your technicians are using their time effectively, and if you’re assigning the right people to the right tasks.

For the best outcome, a holistic approach to field operations is essential. This guide presents some of the most effective practices leading firms are using to achieve optimization.

Optimize the life cycle of orders

The order life cycle starts with the initial request and continues to the final bill. Intermediate steps include scheduling, dispatching, and actually fulfilling the request. Mobile apps can help streamline this process by offering a central hub to manage work orders with a centralized view of all field operations.

Setting realistic expectations for technicians and clients is also important. Each job should come with an estimated arrival time (ETA). This way, technicians can plan their routes to ensure timely arrival, and customers know when to expect them.

Provide services on time by optimizing routes

Inefficient technician routes are a major challenge in field operations. Poorly optimized routes lead to excessive fuel costs, wasted time, and delayed services. Utilizing a GPS-tracking-based route optimizer can help you rise to this challenge. You can locate technicians in real-time by implementing GPS tracking. This will also enable dynamic route optimization. Routes can be optimized based on traffic conditions, distance, and technician availability.

Efficient routes minimize fuel consumption and travel time, save money, and improve productivity.

Know the most profitable technicians and customers

Analyzing your customers’ contributions will let you identify which ones are bringing your business the most revenue. Assess the size of their projects, how often they request services, and how profitable their accounts are overall.

Making these customers a priority can help you maximize value. To further enhance profitability, consider offering them additional services.

You can identify the best technicians by evaluating service call durations, completed jobs, and customer satisfaction levels.

Give technicians the right tools and data

Technicians need the right information and tools to optimize field operations. This might include video tutorials, training manuals, or shadowing. Provide access to a mobile app with a searchable technical document database.

Foresee equipment issues

You can take proactive measures by predicting equipment failure. Schedule maintenance at the right time by identifying signs and patterns indicating upcoming problems.

These approaches reduce the risk of costly failures and unplanned downtime, leading to higher productivity and improved operational efficiency.

By addressing potential issues early on, you stop them from escalating into major ones. If you manage to intervene before failure occurs, you’ll save a lot of money from emergency repairs or unplanned equipment replacements.

Establish a central hub for dispatchers

Dispatchers and schedulers need a central platform to access real-time data about technician workload, skills, and availability. This leads to inaccurate assignments and undue delay. By implementing the right field management software, you create a hub to streamline assignments.

Allow visibility in real-time

Real-time visibility keeps dispatchers from underusing or overloading technicians, resulting in more efficient operations and resource allocation. It also helps improve coordination and task optimization, enabling well-informed decision-making.

Set clear expectations for services

Customers often have inaccurate expectations regarding service completion, arrival, and response times—misalignment results in dissatisfaction and frustration on all sides. Provide realistic and accurate estimates based on routes and workload. Give customers regular updates on any delays or other changes that may occur.

Price services transparently

If a customer encounters an unexpected fee or costs after you render a service, they will feel frustrated or even lose trust in your business. Pricing information should be transparent from the start. Clearly outline the fees, charges, and any additional costs upfront. The customer needs all the details about pricing structures, including service packages, hourly rates, or any other factors impacting the end price. When possible, give estimates or quotes.

Sorina Mihaila is the Femtech World editor, covering technology, research and innovation in women's health and wellbeing.

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Canadian insurer launches partnership to support women’s health

Members of the Canadian insurer Medavie Blue Cross will have access to a dedicated women’s health platform



Angela Johnson, co-founder and CEO of sanoLiving

The Canadian insurer Medavie Blue Cross (MBC) has partnered with the virtual health platform sanoLiving to support women on their menopause journey.

Currently, more than 10 million Canadian women are navigating menopause, often with little support and misinformation about treatments.

With sanoMidLife, sanoLiving’s online menopause platform, Medavie Blue Cross members will have access to a national women’s health platform tailored to provide care and services for women going through the menopause.

The service includes personalised assessments, access to clinicians, treatments, educational content, peer support and AI assistance.

“Many women lack support for their menopause transition due to the misunderstandings of what is ‘normal’ and misinformation about treatments,” said Angela Johnson, co-founder and CEO of sanoLiving.

“Women are seeking solutions that allow them to thrive during midlife. We are thrilled about our alliance with Medavie Blue Cross, and our shared commitment to providing access to care that empowers women.”

Anita Swamy, senior vice president operations at Medavie Blue Cross, added: “We’ve heard first-hand from our members about the need for more menopause-related services.

“Our partnership with sanoLiving creates an innovative way to increase access to care for our members as we continue to focus on the support women need to navigate their benefits and provide forward-thinking options to support their health.”

Studies report one in 10 women exit the workforce due to unmanaged symptoms. Early onset of menopause and symptoms before age 45 can elevate the risk of health issues like heart disease, diabetes, dementia and osteoporosis.

With this new service, Medavie Blue Cross and sanoLiving are aiming to open up the conversation around menopause, reduce stigma and work towards giving women the access to the care they need.

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US start-up raises US$2.32m to address pelvic health concerns

The Flyte intravaginal device aims to treat stress urinary incontinence and strengthen pelvic floor muscles



The US women’s health start-up Pelvital has raised US$2.32m in funding to address “unanswered” pelvic health issues.

Minnesota-based Pelvital aims to restore pelvic health with its first product Flyte, an FDA-cleared intravaginal treatment for stress urinary incontinence (SUI) and weakened pelvic floor muscles.

The device, originally developed by physicians from the Arctic University of Norway, uses mechanotherapy, a treatment modality that when paired with an active pelvic floor contraction stimulates tissue regeneration and the creation of neuromuscular memory.

The company will use the funding to speed up the commercialisation of Flyte and raise awareness of pelvic health issues.

“Completing this round is an important step in continuing Pelvital’s unwavering dedication to provide women with innovative solutions for pelvic health, including the treatment of SUI,” said Lydia Zeller, president and CEO of Pelvital.

“This funding will play a crucial role in accelerating our commercialisation of Flyte with a strong emphasis on expanding payor coverage and enhancing clinical education and clinician awareness.”

With this final close, Zeller said, Pelvital would welcome new investors including Pier 70 Ventures, Life Science Angels, Tech Coast Angels Orange County, and Blue Pacific Fund.

Preetha Ram, managing partner at Pier 70 Ventures, would join the Pelvital board of directors.

“Joining Pelvital’s board alongside this investment round is truly an honour,” Ram shared.

“Pier 70 and I are thrilled to be part of this transformational opportunity, as Pelvital’s mission aligns beautifully with our dedication to support disruptive technologies that shake up the status quo in healthcare.

“Pelvital’s pioneering work is shaping a future where women’s health receives the attention and innovation it deserves with novel medical devices like Flyte.”

Oscar Moralez, founder and managing partner of Boomerang Ventures who led the investment round, said: “We are thrilled for the successful completion of this round as we aim to tackle the most pressing healthcare challenges.

“Our participation aims to address the chronic underfunding in women’s healthcare. Investing in Flyte, a truly groundbreaking treatment, addresses underserved pelvic health issues like SUI and contributes to raising vital awareness.”

Two published clinical trials have validated Flyte’s safety, efficacy and durability of treatment effect for women with SUI.

Most recently Pelvital published a paper in Therapeutic Advances in Urology, showing that 71 per cent of study participants achieved dry or near dry conditions as evidenced by a reduction in 24-hour pad weight after using Flyte for between two and 12 weeks.

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Cleveland Clinic launches new women’s health and research center

The programme aims to address women’s unique health needs during midlife and beyond



From left: Cleveland Clinic CEO and president Dr Tom Mihaljevic, Maria Shriver and Dr Beri Ridgeway / Source:

Cleveland Clinic has launched its new Women’s Comprehensive Health and Research Center, an initiative dedicated to helping women during midlife.

The center, which will focus on access, connectivity, education and research and innovation, aims to empower women to navigate their health journey with confidence and clarity.

Maria Shriver, founder of The Women’s Alzheimer’s Movement Prevention and Research Center at Cleveland Clinic, will serve as chief visionary and strategic advisor.

“I’ve always believed our nation needed a first-class comprehensive women’s health center, and now we have one,” said Shriver.

“Over the past several years, I’ve been honoured to work alongside so many talented and passionate doctors at Cleveland Clinic to bring this vision to life. This is a place for women at every stage of life where they will feel seen, will get the research they need, and the care they deserve, from their brains to their bones.

“I am thrilled that today the WAM Prevention and Research Center expands, as it deserves to.”

Dr Tom Mihaljevic, Cleveland Clinic CEO and president, said: “Maria’s unwavering commitment to raising awareness and driving meaningful change aligns perfectly with the mission of our new center.

“Her passion for advancing the quality of care for women is remarkable and will help us transform how we deliver care for women today and into the future.”

The population of women in midlife and in need of healthcare continues to grow. According to US Census Bureau 2020 data, more than 63 million women in the US are 50 years of age or older, and approximately 6,000 women enter menopause each day.

In addition, the Centers for Disease Control and Prevention reports 80 per cent of women aged 55 and older have at least one chronic condition, such as arthritis, asthma, cancer, cardiovascular disease, chronic obstructive pulmonary disease and diabetes, which strengthens the need for more comprehensive medical care for women in this stage of life.

The new Women’s Comprehensive Health and Research Center will bring together specialty care in various areas, including behavioural health, breast health, cardiovascular care, center for infant and maternal health, endocrinology, menopause, osteoporosis and metabolic bone density, wellness and disease prevention.

Through initiatives focused on streamlining appointment processes, enhancing outreach programmes and prioritising health equity, the center will seek to ensure that all women can readily access the care they need.

“Midlife is an important milestone and a time to empower women to address health issues and focus on future health,” said Dr Beri Ridgeway, chief of staff at Cleveland Clinic.

“Taking a holistic approach, including menopausal and hormonal health, reproductive health, mental health, chronic conditions and preventive care, is critical to optimise health outcomes.

“Our priority is to help women in this stage of life make educated decisions about their health and have access to the services they need to thrive, while also feeling seen, heard and supported.”

The center, Ridgeway said, will offer support groups and resources to help address health disparities, reach diverse communities and bridge gaps in health literacy.

The institution’s ultimate mission, she explained, is to advance research and innovation specific to women during midlife.

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