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Kisaco Research is a market research company that works with the early adopters and leaders of growth markets in driving their respective industries forward and in providing the right knowledge, learning and social opportunities to stimulate business growth quickly and effectively.

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Sorina Mihaila is the editor of Femtech World. Sorina covers technology, research and innovation in women's health.

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Empowering wellbeing: Simple steps to improve your pelvic health

By Gloria Kolb, Co-founder & CEO – Elitone



Pelvic health is a critical yet often overlooked aspect of overall wellness.

The pelvic floor muscles support many essential bodily functions, including urinary and faecal continence, sexual health, and core stability.

Neglecting pelvic health can lead to significant physical and emotional consequences, including incontinence, chronic pain, and an overall reduced quality of life. 

Despite its importance, many individuals are unaware of how to maintain or improve their pelvic health, often due to societal taboos and a lack of accessible information.

Addressing pelvic health proactively not only prevents long-term complications but also fosters a more vibrant and fulfilling life.

Impacts of ignoring pelvic health

Neglecting one’s pelvic health can lead to significant physical, emotional, and mental consequences.

Physically, issues like incontinence — the involuntary leakage of urine or faeces — can significantly affect daily activities and cause embarrassment, often leading to a reluctance to engage in social or physical activities. 

Chronic pelvic pain is another common consequence that can result from weakened or damaged pelvic floor muscles, hindering mobility, reducing comfort during daily activities, and negatively impacting one’s overall quality of life.

Pelvic floor dysfunction can also lead to strained intimate relationships and reduced sexual satisfaction resulting from issues such as dyspareunia (painful intercourse), decreased libido, and erectile dysfunction.

Emotionally and mentally, pelvic health problems can lead to significant stress and anxiety, particularly due to constant worry about incontinence or chronic pain, which can further exacerbate pelvic health issues and affect overall mental health.

Furthermore, struggling with these problems can diminish self-esteem and confidence, often leading to feelings of isolation and a diminished sense of well-being.

The long-term health risks of ignoring pelvic health are also considerable.

Chronic conditions such as pelvic organ prolapse, where the pelvic organs descend and cause discomfort or functional problems, can develop over time.

Poor pelvic health can also elevate the risk of urinary tract infections and other complications, potentially leading to more severe health issues. 

Recognising these impacts underscores the necessity of proactively addressing pelvic health so individuals can prevent adverse outcomes and enjoy a healthier, more fulfilling life.

Simple steps to improve pelvic health

Statistics tell us that nearly 1 in 3 women suffer from incontinence or some variation of pelvic floor dysfunction.

Here are some simple, actionable steps to help maintain and improve pelvic health:

  • Regular pelvic floor exercises: These include Kegel exercises, yoga, and Pilates. Kegel exercises involve repeatedly contracting and relaxing the pelvic floor muscles. To perform Kegels, tighten the muscles used to stop urination, hold for a few seconds, then release. Aim for three sets of 10 repetitions daily. Incorporating yoga and Pilates into one’s routine can also improve core strength and flexibility to improve pelvic health. Poses like Bridge Pose and Goddess Pose specifically target the pelvic floor muscles.
  • Using wearable devices: Wearable pelvic floor training devices can help you perform Kegel exercises correctly and consistently. These devices perform the exercises for you, making strengthening the pelvic floor muscles effective quicker. There are non-wearable vaginal devices as well that can guide your efforts.
  • Maintaining a healthy diet: Eating foods high in fibre, such as fruits, vegetables, and whole grains, can prevent constipation and reduce unnecessary strain on the pelvic floor. Drinking plenty of water helps maintain urinary health and prevents dehydration, which can exacerbate pelvic issues. Consuming foods like berries, fatty fish, and leafy greens can help manage pelvic pain due to their anti-inflammatory properties.
  • Incorporating physical activity: Regular physical activity, such as walking, swimming, or cycling, helps maintain overall fitness and supports pelvic health. Activities that strengthen the core muscles, such as planks and abdominal exercises, provide additional support to the pelvic floor.
  • Practicing breathing techniques: Breathing techniques to help alleviate downward pelvic floor pressure can reduce pelvic issues.
  • Seeking professional help: Schedule routine pelvic examinations with healthcare providers to monitor and maintain pelvic health. Consulting a specialist or pelvic floor therapist can provide personalised exercises and treatments to address specific issues.

Taking proactive steps to improve and maintain pelvic health is essential for overall well-being.

However, breaking the silence and stigma surrounding pelvic health is also crucial, which is why we must have open conversations to increase awareness and empower individuals to address their concerns without fear or embarrassment.

Embracing these simple steps will help people take charge of their well-being, paving the way for a healthier, more vibrant future.

Gloria Kolb is the CEO and co-founder of Elitone, the first non-invasive, FDA-cleared, wearable treatment for women with urinary incontinence.

Elitone’s accolades include winning Best New Product by My Face My Body, Sling Shot 2020, finalist in Women Startup Challenge, and many startup pitch competitions.

As an inventor with 30+ patents, Gloria has been featured in Forbes as a Top Scientist Driving Innovation in Women’s Health.

Her creative designs and problem-solving abilities have earned her recognition, such as Boston’s “40 Under 40” and MIT Review’s “World’s Top Innovators under 35.”

She has  Engineering degrees from MIT and Stanford and an Entrepreneurship MBA from Babson College.

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How tech in retail can improve customer experience

By Victoria Roberts, Victoria Roberts Marketing



Tech in retail is transforming the shopping experience. Despite the popularity of online shopping, brick-and-mortar retailers are investing in technology to support steady revenue and customer loyalty.

Technology in Retail: Changing Shopping Habits

With technical advancements in a wide range of industries, many people estimated that in-person visits to clothing stores would soon die out because online shopping offered more convenience. 

Retail footfall year-on-year change in the UK April 2024, by location.

Retail footfall saw a decrease of 7.2 percent in April 2024 in the United Kingdom (UK), driven by shopping centres.

However, retail businesses have the potential to attract more customers than ever before if they embrace the opportunities new technologies have to offer. 

Here’s how tech in retail can improve the customer experience for the better. 

Streamlined Checkout Process

One of the many great things about technology is its ability to streamline time-consuming tasks.

We all know the frustration of standing in line at the checkout while the person at the till counts their cash at snail’s speed.

It’s frustrating and takes up precious time.

Retailers are aware of this and they know it’s causing a loss in customers. So, they’re taking action. 

Now, retailers are utilising the benefits of technology to streamline the in-store checkout process.

Payment solutions like a portable card machine let customers purchase through contactless payment either by tap-to-pay on their phone or contactless cards. 

Card machines can help speed up your overall checkout time, reduce long queues in your store and incentivise impulse purchases.

Additionally, with many card machines for small businesses being portable, retailers can accept payments from anywhere – whether in-store or at a pop-up event. 


RFID tags are essentially sensors that allow retailers to manage a real-time inventory.

RFID tags track items as they are taken off shelves and moved from one place to another.

RFID tags are a great way to monitor products and customer habits so that the in-store experience can be optimised to boost sales and increase convenience. 

RFID tags are also being used to improve the customer experience by providing product information, allowing customers to request new sizes, and even including the ability to call store assistants for some in-person support.

This high-tech solution is transforming the way people shop and supporting retailers with their inventory management like never before.

Smart Screens

Smart screens have been around for a while now.

You’ve likely come across them when filling up your drink at a restaurant and choosing from the array of options. 

However, smart screens aren’t just limited to restaurants.

They’re now available in retail; improving the customer experience by supporting a more convenient shopping experience.

Clothing retailers are utilising touchscreen technology to help customers view products and build their wardrobes.

Smart screens offer retail customers the convenience of online shopping in-store.

By enhancing the customer’s experience in this way, retailers are seeing an increase in sales and customer loyalty.

Self-Service Machines

Self-service machines have been in supermarkets for many years now.

And they’ve made quite the impact, reducing queues and eliminating the need for small talk at the till.

Reports reveals the number of self-checkouts in supermarkets have increased from 53,000 to 80,000 over the past five years

But now, self-service machines have made it into retail stores and they are changing how shoppers checkout. 

While retail stores offer in-person assistance at the till, many people are shy to approach real people and would rather purchase their shopping without any interaction.

Retailers hoping to boost customer satisfaction and retention are utilising this technology to improve their service.

Digital self-scanners in retail stores allow shoppers to look up products, scan prices, and purchase items independently.

There’s no need to ask for help or stand in a queue at the till.

This allows for a seamless shopping experience and keeps customers returning time and again.


Chatbots in retail stores are harnessing the convenience of technology to offer the convenience of an in-store shopping assistant.

Rather than trailing around the store in search of help, customers can communicate with a Chatbot and receive an immediate and personalised service.

Whether it’s a question about sizing, prices, or an item’s availability, chatbots are a great way for retailers to offer one-to-one customer support without hiring extra staff. 

What’s more, this kind of customer service can become tiring for humans who get fed up answering the same questions repeatedly.

So, Chatbots are a great alternative. They allow customers to receive support as and when they need it.

Click and Collect Services

We all love the convenience of click-and-collect at the supermarket.

Someone else does your shopping, bags it, and all you need to do is pick it up? Yes, please! 

Now, click and collect is being introduced in retail stores to help retailers market their products, boost sales, and sell to more customers. And it’s working.

The click-and-collect economy in Northern Ireland is worth over £1.34bn.

Click-and-collect technology isn’t just a convenient, money-saving option for customers, it’s also a great way for stores to attract more customers through their doors. 

In-store Virtual Reality Experiences

Retail brands are harnessing the power of virtual reality to heighten the in-store shopping experience.

Virtual reality allows shoppers to explore a product within a virtual environment.

For example, people shopping for clothes can get a better idea of how they’d look by virtually trying them on. 

Virtual reality is supporting in-store purchases by making shopping more accessible and convenient.

Whether shoppers want to visualise a product in a particular space or they want to understand how an item of clothing might look (but they don’t have time to try it on) virtual reality makes this possible.

Virtual reality gives customers the confidence they need to make a purchase.


Technology has had a significant impact on people’s lives; changing the way we do almost everything – from shopping and banking to work and social interactions.

And the retail industry is no exception.

As you can see, technology is transforming the way we shop.

It’s improving the customer experience by giving back control which in turn builds trust and increases loyalty. 

Retailers introducing technology into their stores are not only setting themselves apart from the competition, but they’re setting themselves up for success.

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How to combat CEO and managerial burnout

By Victoria Roberts – Victoria Robert Marketing



CEOs and managers face mounting pressures in the workplace that cause them to sacrifice time with family, social activities, and hobbies to adhere to the demands of their job. 

When these work pressures become unrelenting, it pushes many female leaders into a debilitating state of burnout that affects not only job performance but also mental well-being for the long-term.

The impact can be devastating and professional support and care is essential for making it through. 

In this article, we will be sharing how to combat CEO and managerial burnout for a healthier, happier workforce. 

What is Burnout?

According to the Harvard Business Review, “Burnout is associated with physiological signs such as frequent headaches and the inability to shake colds, as well as with psychological symptoms such as quickness to anger and a suspicious attitude about others.”

Other symptoms include:

  • Constant fatigue
  • Lack of motivation
  • Exhaustion
  • Depression
  • Anxiety
  • Low mood
  • Sleep difficulties
  • Feeling overwhelmed

The symptoms of burnout can take over women’s lives completely, impacting everything they do at work and at home.

Let’s take a look at how you can combat CEO and leader burnout in the workplace for a happier, healthier work environment.

How to Combat Burnout

There are many tips for combating burnout in the workplace. However, preventing burnout in leaders can be a more difficult task as CEOs and Managers often hold a greater level of responsibility and have a higher workload than their subordinates.

As such, when symptoms of struggle or burnout strike, it can be difficult for managers to step away. 

The aim of the following is to provide actionable steps that CEOs and managers can implement without negatively impacting their job role. 

Recognise the Problem

Awareness is key.

As soon as you notice symptoms appearing, book an appointment with your doctor.

This will help determine whether it’s the onset of burnout or your symptoms are indicative of another physical condition. 

Even if you’re unsure, it’s important not to ignore the symptoms as Doctor Gold tells The New York Times, “It’s really easy to blow off your symptoms, especially in our culture, where we’re taught to work hard.”

It can be difficult to ask for help, but taking a proactive approach at this early stage could be the difference between being burned out and not.

Address the Root of the Problem

Burnout can be caused by many factors and when you’re in a high-pressure role, the assumption is that’s what’s causing the problem. However, this isn’t always the case. 

Symptoms of chronic stress and burnout can have numerous causes, from relationship difficulties and financial struggles, to caregiving burdens and housing stressors.

If there is something in your life that is causing you constant stress, it could be the root cause of your burnout. 

If possible, consider addressing the root cause in order to ease your symptoms.

It may be that you need to ask for help – attend a specialist stress treatment centre, seek support from a financial advisor or ask family members to help with other responsibilities such as childcare.

Whatever it is, now’s the time to work on finding a solution.

Keep Track of Employees

Those in managerial positions also have the challenging task of managing people on a daily basis and this does take its toll. According to the Harvard Business Review, “The manager must cope with the least capable, the suspicious, the rivalrous, the self-centred, and the generally unhappy.”

This has a significant effect on mental wellbeing, stress, and burnout.

Unfortunately, many female CEOs and managers don’t have the luxury of stepping away very easily.

Instead, it’s important to learn new coping strategies that support healthier working relationships. 

One of these is to keep track of employees and rotate them out of exhausting work roles as often as possible.

For most women, changes in job pace, demands, and responsibilities, adds a freshness to their working day that replenishes their energy and motivation. 

Change is also a healthy way to keep your employees happy and satisfied in their job roles so that you have less negativity to deal with in the long-term.

Set Boundaries and Protect Your Time

One of the biggest challenges CEOs and managers face is overwhelming workloads that require longer working hours. Setting boundaries is essential to managing people’s expectations and avoiding excessively long working weeks. 

Setting boundaries and making these clear to your teams is a great way to protect your mental health and avoid symptoms of burnout.

Some great ways to set boundaries at work include:

  • Only working set hours
  • Always taking a lunch break
  • Not taking work home
  • Not answering emails, texts, or phone calls outside of work 

Setting boundaries like these helps protect your time and avoid burnout through overworking.

It also ensures you create a healthy work/life balance that allows for enjoyment of hobbies and time spent with loved ones. 

According to The Centers for Disease Control and Prevention, this can only be a good thing:

“When people are socially connected and have stable and supportive relationships, they are more likely to make healthy choices and to have better mental and physical health outcomes.

“They are also better able to cope with hard times, stress, anxiety, and depression.”

Organise Formal Retreats

Although this article is primarily focused on burnout in CEOs and managers, burnout affects everyone.

As such, there are companies that organise regular formal retreats (perhaps once a year) for their employees. 

Formal retreats are a great opportunity to take your teams away from the office and give them a chance to unwind and enjoy themselves.

This is also a great way to unburden CEOs and managers, allowing them the opportunity to connect with their teams in a low-pressure environment.

Formal retreats also offer great opportunities for open, honest communication.

They give leaders the chance to be vulnerable with their subordinates by sharing their own struggles and concerns.

This is a great opportunity to learn humble leadership and reassure your team by letting them know you’re human, too!

Seek Emotional and Practical Support

CEOs and managers struggling from burnout need support – both emotionally and practically.

This can come from within the workplace or from home. Everyone needs someone they can turn to. 

According to the University of Buffalo’s School of Social Work, “Those with robust social support networks have better health, longer lives, and report higher well-being.

“Friends and loved ones can make you more resilient in times of stress, setback, or loss […] some friends can even help you identify when you are stressed or distressed – in some cases they may notice it before you do.”

Your support network is essential for success in all areas of your life.

They will provide much-needed advice, guidance, and emotional support at times you feel you need it and even moments when you don’t!

If you want to combat burnout, seeking emotional and practical support from those around you is vital.

In Summary

We hope the tips shared in this article will help combat burnout before it becomes a problem.

Although CEOs and managers are under significant pressure, there are steps you can take to help mitigate these pressures and reduce your stress in a healthy, manageable way.

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