News
US virtual healthcare provider launches abortion referral services
Following the Supreme Court’s decision to end the right to abortion, US care providers had to find new ways to deliver critical services
The US virtual healthcare provider CirrusMD has launched new abortion referral services to help women access abortion care safely.
CirrusMD aims to expand access to care for all people, especially those who feel underserved by the US healthcare system.
The platform will help women access abortion care in places where the medical procedure remains legal, following the Supreme Court’s decision to overturn Roe v Wade in June 2022.
This announcement comes at a time of heightened employee interest in abortion access.
According to an October 2022 survey by Catalyst, a nonprofit organisation focused on advancing women in the workplace, 59 per cent of US workers want more transparency from their employers about their reproductive benefits.
Julie Nugent, SVP for strategic solutions and products at Catalyst, noted that employees are “making decisions based on how their own company—or perhaps a prospective employer—and leaders are addressing both abortion access as well as reproductive care.”
CirrusMD has partnered with Abortion On Demand (AOD) to support women who need an abortion.
AOD’s telehealth platform is in full regulatory compliance and provides medication abortion to women in need, promoting accessible and equitable abortion services.
Jamie Hall, president and CEO of CirrusMD, said: “We want to help employers who are looking for the best ways to care for their employees’ needs, across a wide range of services, including reproductive health.
“Leading employers recognise the need to support their employees beyond the work environment, with an expanding range of benefits and services. With CirrusMD, employees who need an abortion have direct access to safe and empathetic care.”
In addition to offering a full range of virtual care services, the company continues to build partnerships with other solution providers to extend the broadest array of healthcare services, explained the CEO.
In May 2022, Politico reported a dramatic increase in the number of people turning to online providers for abortion pills and information on consultations for the drugs, as Republican-controlled states planned to limit access to abortion services.
Faced with new abortion policies and increased demand, many care providers had to adapt and find new ways to deliver critical services.
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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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