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Trainer designers urged to ditch ‘shrink it and pink it’

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Sports footwear manufacturers are being urged to abandon the ‘shrink it and pink it’ approach to women’s running shoes, new research suggests.

The practice of simply making men’s shoes smaller and changing the colour fails to address women’s distinct anatomical and biomechanical needs, researchers found.

Over the past five decades, brands have spent billions developing trainers to prevent injury, maximise comfort and boost performance — but most research has been designed for and tested on men.

The researchers wrote: “Overall, our findings highlight a critical gap in the design of running footwear, which has been traditionally based on male anatomy and biomechanics.

“While participants did not always report being unable to find suitable footwear, their experiences reflected a process of trial-and-error adaptation, often without guidance or purpose-built solutions.

“This suggests their needs are not proactively addressed in current footwear design or communication.”

The researchers interviewed 21 female runners in Vancouver to explore whether they faced difficulties with footwear for running.

The group included 11 recreational runners averaging 19 miles per week and 10 competitive runners averaging 28 miles, aged between 20 and 70, with running experience ranging from six to 58 years.

Running shoes are typically built using a three-dimensional foot-shaped mould known as a last, which is usually based on male foot anatomy.

Many sports footwear brands use the same mould across their ranges, making only minor modifications beyond size and colour changes.

Comfort and shoe feel were ranked as the most important factors when choosing running shoes, followed by injury prevention and performance.

Most participants wanted a wider toe box — the front part of the shoe that houses the toes — along with a narrower heel and more cushioning.

Competitive runners also sought performance-enhancing features, such as carbon plates, provided they did not compromise comfort.

Both recreational and competitive runners emphasised the importance of buying shoes from trusted retailers to prevent injuries. They also highlighted the need for different shoe designs suited to various running contexts — including racing, training, speed sessions and injury recovery.

Nine women who had run during pregnancy or after giving birth said they needed larger sizes, wider fits and extra support and cushioning.

Competitive runners also reported needing added cushioning and support features as they grew older.

Designing running shoes specifically for female feet rather than adapting men’s models would likely improve comfort, reduce injury risk and enhance performance, the researchers said.

They concluded: “We strongly recommend that the footwear industry should move beyond simply scaling down men’s shoes to fit women’s feet.

“Instead, there is a need for sex- and gender-specific designs that accommodate the distinct foot morphology of women and their social constructs and preferences, all of which evolve across the lifespan.”

Menopause

Medichecks acquires My Menopause Centre to expand specialist hormone health services

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Digital diagnostics company Medichecks has acquired specialist menopause health platform and clinic My Menopause Centre.

The deal is part of Medichecks’ move into clinical services and follows its earlier purchase of Leger Clinic, creating what the company describes as a hormone health offering for women and men across the UK.

Medichecks and My Menopause Centre will combine digital services with clinical governance. The acquisition aims to enhance Medichecks’ ability to deliver integrated testing, diagnosis and ongoing clinical support.

The combined group plans to grow its specialist hormone health services, supporting patients across the UK with clinical care throughout different stages of their hormone health journey.

Helen Marsden, co-founder of Medichecks, said: “At Medichecks, our mission is to make healthcare more accessible, evidence-based and patient-centred.

“Helen and Clare have built an outstanding, clinically credible platform that is transforming menopause care for women across the UK.

“Medichecks now owns two CQC Outstanding-rated clinics, the only clinics in their respective sectors to achieve this rating, and we are deeply committed to delivering safe, compassionate and patient-centric care.

“We’re proud to continue the founders’ legacy while supporting the next stage of growth, ensuring more women can access high-quality menopause care when they need it most.”

The CQC, or Care Quality Commission, is the independent regulator of health and social care in England.

The acquisition supports Medichecks’ plans to make hormone healthcare more accessible by delivering integrated testing, diagnosis and ongoing clinical support for patients across the UK.

Helen Normoyle, co-founder and chief executive of My Menopause Centre, said: “We set out to build something resilient, clinically credible and scalable, not just fast.

“Our mission has always been to make menopause care compassionate, accessible and grounded in evidence. Medichecks shares that vision.

“Their digital platform, commitment to clinical excellence and patient-centred care make them the ideal partner to take My Menopause Centre into its next chapter.

“This milestone reflects not only a strong product, but a remarkable team and community.

“I’m deeply proud of what we’ve built and excited to see My Menopause Centre grow further under Medichecks’ leadership.”

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Menopause

Menopause specialist Haver joins Midi Health

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Menopause specialist Dr Mary Claire Haver has been appointed as the first chief agewell officer at virtual care clinic Midi Health.

In the role, Dr Haver will work with Midi’s clinical team to develop the AgeWell platform, described as a proactive health model that integrates perimenopause and menopausal care with metabolic health, bone density, brain health and cardiovascular risk assessment.

The platform aims to provide preventative care targeting what the company describes as the primary drivers of female mortality and disability: heart disease, bone loss and cognitive decline.

Joanna Strober, chief executive and co-founder of Midi Health, said: “Longevity care has historically ignored women’s biology, especially during the critical windows of midlife and menopause.

“At Midi Health, we are committed to extending healthspan, not just lifespan, and making that care accessible to millions of women as a core pillar of their health.

“By collaborating with Dr Haver, we are ensuring women continue to have access to care designed for their bodies, their hormones, and their real lives.”

Dr Haver is board-certified in obstetrics and gynaecology, a Menopause Society certified practitioner, a certified culinary medicine specialist and an adjunct associate professor of obstetrics and gynaecology at The University of Texas Medical Branch.

After a career in academic medicine, Dr Haver founded The Pause Life, described as a science and education-based resource for women navigating perimenopause and the menopause transition.

Through her books, unPaused podcast and digital platform, she has provided education on midlife health.

Dr Mary Claire Haver said: “I have spent my career advocating for women to receive the science-backed, no-nonsense guidance they deserve.

“I chose to partner with Midi Health because they are the only platform with the scale and medical rigour to deliver the kind of care women deserve, regardless of their zip codes.

“Together, we are setting a new standard for proactive, preventative care that meaningfully extends both lifespan and healthspan for women.”

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Entrepreneur

Kate Ryder headlines Women’s Health Week USA 2026 as full agenda goes live

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Women’s Health Week USA 2026 has unveiled its first populated agenda, anchored by an opening keynote from Kate Ryder, Founder and CEO of Maven Clinic, and featuring a cross-sector lineup shaping the next phase of scale in women’s health.

You can view the full agenda here.

Taking place May 13–14, 2026, at the New York Academy of Medicine, Women’s Health Week USA brings together the full women’s health ecosystem to focus on one central question: what does it take to move women’s health from innovation to institutional scale?

Kate Ryder will open Day 1 with a keynote drawing on her experience building Maven Clinic into the world’s largest virtual clinic for women’s and family health.

Under her leadership, Maven has partnered with employers and health plans to deliver care across fertility, maternity, postpartum, paediatrics, and menopause at scale.

Her perspective sets the tone for a program centered on commercialisation, partnership, and sustainable growth.

Beyond the opening keynote, the newly released agenda reflects the sector’s growing maturity.

Across two days, the program features 70+ speakers, with representation from leading organizations including the FDA, Planned Parenthood, CVS Health Ventures, Samsung Next, NIH, WHO, and Maven Clinic.

Sessions span investment and deal flow, clinical innovation, regulation, data and technology, and market expansion, alongside dedicated pitch sessions and curated 1:1 matchmaking designed to turn insight into action.

The agenda has been built to facilitate meaningful connections across the ecosystem, with partnerships positioned as the primary driver of scale.

As women’s health continues to attract institutional capital and global attention, Women’s Health Week USA 2026 offers a clear snapshot of where the market is heading, and who is shaping it.

The full agenda is now live, with additional speakers and partners to be announced in the coming months.

View the full programme here.

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