Connect with us

Insight

The Role of XR Technology in Female Founder Startups

Published

on

Extended reality, or XR, is revolutionising various sectors by creating immersive and interactive virtual experiences that are ‘unlocking’ areas which have been historically difficult to overcome. This technology allows people the ability to visualise things in totally new ways, giving companies new training tools and connecting the virtual world to the physical. 

As it continues to evolve it will open-up opportunities for even more innovation and growth, and the tech sector is packed with female founder startups who are utilising the technology to its fullest extent.  

Whilst the world is slowly coming to terms with its diversity, female innovators have not been waiting around for everyone to catch up; instead, founders are grabbing this technological opportunity with both hands and running with it. 

In today’s world, a staggering 13 million women-owned businesses are operating throughout the USA alone, up from a mere 400,000 in the early 90s. Many entrepreneurial women are using XR to boost their profits, overcome challenges and take huge steps towards revolutionising their fields; but what exactly is XR?

Let’s dive into a world where the virtual and physical collide, examine the best uses of XR tech and look at how female-led startups are leading the charge.    

Defining XR Technology

XR stands for extended reality which is an umbrella term that encompasses various forms of immersive technologies; virtual reality (otherwise known as VR), augmented reality (AR) and mixed reality (MR) all fit into the XR category, and each offers a different experience.

You may have heard of a few of these technologies in the past, so let’s take a look at what all abbreviations mean and how the XR industry for business could be a game changer. 

Virtual Reality (VR)   

Virtual reality involves the process of placing users in a fully immersive digital world with the use of a headset that covers the eyes and ears, blocking out the physical world.

VR enables users to immerse themselves in a location captured by a 360° camera, or a digital space like a video game, allowing them to explore the environment naturally by turning their heads, just as they would in real life.

VR has a lot of potential and some amazing uses already, despite being in a relatively early stage of development, and without too much adoption.

Applications: 

  • Virtual tours: These have endless scope in real estate; by capturing a 360 virtual tour, estate agents can offer people all over the world the ability to tour properties, get a feel for the space and explore vast areas at their own pace.   

 

  • Training and simulation: Immersing emergency staff like medics, police and firefighters in virtual ‘dangerous’ situations allows for stress and aptitude training without any actual danger. The same goes for training in mining and construction situations that require skilled and level-headed workers.   

 

  • Video Gaming: Game designers have been creating 3D worlds and giving players the ability to be fully involved in the game they are playing with next level immersion. 

 

Augmented Reality (AR)

Augmented Reality, or AR, overlays digital information or objects on top of the real world when viewed through a screen. Its ability to alter the world around us, or provide information in real-time is something that has many uses in plenty of industries. 

Applications

  • Navigation: Rescue vehicles and crew benefit from having the ability to tag and track live locations, receive real-time updates and always know exactly where they are; and of course, getting lost on the road would not be an issue for anyone. 

 

  • Education: AR can offer children visual aids in the classroom, bringing history to life and allowing for incredible interaction and hands-on learning.

 

  • Medical: There are many uses for AR in the medical industry, with the ability to have a patient’s vitals displayed at all times during procedures or checkups, or for nurses and doctors to have unlimited access to gigantic medical resources anytime, anywhere.  

 

  • Retail: Placing 3D models of clothing or items in a physical space using your phone, giving shoppers visual references and aiding decision-making. Imagine being able to see a sofa in your living room before you’ve even ordered it!

 

Mixed Reality (MR)

Mixed reality blends the two principles of VR and AR, allowing overlaid information or objects to interact with the physical world in real-time.

Applications

  • Collaboration: Enabling remote teams to collaborate in a shared virtual workspace with visual aids and fully interactive objects and displays. 

 

  • Design and Engineering: Allowing professionals to interact with 3D models and prototypes in a real-world context by projecting them into proposed locations, allowing adjustments to be made before construction. 

 

  • Healthcare: Providing surgeons with enhanced views of patient anatomy during operations, virtual consultations and helping with diagnoses using symptoms and visual aids. 

 

3D Mapping and XR Technology

You may have noticed above that there were several mentions of 3D mapping, which actually makes up a huge part of XR experiences; but what does this mean? 

Well, 3D mapping is essentially the process of creating three-dimensional models of physical environments or structures. There are many ways to create these 3D models, but the benefit is a highly detailed, mouldable, scaled and interactive visual aid that can be applied to a real space or location with the use of AR. 

As an example, architects can use 3D modelling to bring their plans to life, allowing tradespeople and clients to get a feel for the end result, make changes on the go and create the perfect photo-real end aesthetic. 

In the medical industry, 3D mapping is at the forefront of the fight against cancer and is now being used to create personalised mastectomy prosthetics for those affected, with unprecedented efficiency and accuracy.   

The Future of XR Technology

As we see XR progress, and the technology advances, it would be fair to predict that its impact will be huge across a broad spectrum of industries. As more people adopt the technology, advancements are made and more options become available, female-led startups will have massive opportunities to enhance product offerings, offer immersive user experiences and streamline operational processes.   

As we already know, there are plenty of pioneering women out there looking to push the boundaries of what is already possible, so women in tech leveraging XR to work for multiple industries in the future is a pretty safe bet.

Industry-specific challenges in education, health care, engineering, retail and many more, will benefit from the technology we are seeing in development and the field continues to evolve rapidly.    

The Final Word 

XR and all its tributaries will continue to demonstrate significance across an incredible number of industries and its ability to create immersive, interactive experiences has transformed business operations and interactions with their customers already.  

As XR technology evolves, the contributions of female tech entrepreneurs will be essential in shaping a more diverse, inclusive, and innovative future, and we can’t wait to see what comes up next. 

 

Insight

WUKA and Royal Yachting Association partner to support women and girls in sailing

Published

on

WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.

Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.

Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.

Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.

“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.

“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.

“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”

WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.

In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.

The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.

Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.

By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.

Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.

Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.

Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.

“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.

This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.

WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.

By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.

For any women and girls looking to learn more about sailing, visit www.rya.org.uk.

For more information on WUKA visit www.wuka.co.uk.

Continue Reading

Insight

Study links changing population to low London screening rates

Published

on

London’s shifting population is holding down breast screening uptake, experts have said, with the capital at 62.8 per cent in 2024, below the NHS’s acceptable 70 per cent threshold.

The London Assembly Health Committee recently heard that the capital faces distinct challenges compared with the rest of the country and that these issues must be addressed.

Josephine Ruwende, a cancer screening lead at NHS England, said frequent moves within the rented sector and the cost-of-living crisis pushing people out of London had made it difficult to reach eligible patients, which she described as “population churn”.

She said: “This is people changing addresses and then not updating their GP, this then affects the invitation process because GP details are used to identify individuals who are eligible.

“In boroughs where we have the highest population churn, we see it strongly associated with lower uptake.”

She noted that even in the wealthiest boroughs there can be high levels of movement, with around 40 per cent of residents changing address within a year.

Such areas also tend to have more people who own second homes or spend long periods abroad, making it harder for the NHS to keep contact details up to date.

As a result, screening invitations may be sent to out-of-date addresses or to people who are overseas.

Leeane Graham, advocacy lead at Black Women Rising, which supports women of colour with a cancer diagnosis, said there were cultural barriers, fear and a mistrust of the health service due to previous experience within communities.

She said: “If you’ve never been for a breast screening before, the thought of having a mammogram can be really, really terrifying.”

Helen Dickens, from Breast Cancer Now, said other reasons included a lack of understanding of breast screening, along with concerns about discomfort, trust and practical issues such as travel.

She said: “We have amazing public transport and we feel that we’ve got great accessibility, but we also know that we don’t have screening centres in every borough.

“We know that for some women that barrier of transport and access will still be a really big reason why they’re not attending screenings.”

NHS London launched its first screening campaign last year in response to the figures, aiming to increase detection at an earlier stage.

Continue Reading

Features

The hidden cost of “business as usual” in gynecologic surgery

Published

on

A Common Surgery with Outsized Consequences

Hysterectomy and myomectomy are among the most frequently performed surgeries worldwide.

Minimally invasive and robotic approaches have delivered clear benefits at the point of care, including shorter hospital stays, faster recovery, and fewer complications.

To remove the uterus or fibroids through small incisions, surgeons use a technique known as morcellation, in which tissue is cut into smaller pieces for extraction during surgery.

However, when tissue is cut without containment, those short-term gains can be offset by downstream harm.

The risks fall into three interconnected categories:

  • dissemination of undiagnosed malignancy
  • spread of benign tissue, including endometriosis and parasitic fibroids
  • legal and financial exposure linked to off-label device use

Crucially, these costs often surface years after the original procedure and rarely where the original cost savings were realized.

Cancer Dissemination: A Known and Preventable Risk

The risk of occult uterine malignancy in women undergoing surgery for presumed benign fibroids is well documented.

The U.S. Food and Drug Administration has estimated this risk at approximately 1 in 350 women, prompting repeated safety communications recommending tissue containment during morcellation.

When morcellation is performed without containment, undiagnosed cancer will be dispersed throughout the abdominal cavity, effectively upstaging disease from localised to disseminated.

The clinical implications are profound, and so are the economic consequences.

Treatment costs for early-stage uterine cancer typically range from $40,000 to $60,000. Once disease becomes disseminated, costs can exceed $150,000 to $300,000, excluding indirect costs such as lost productivity, long-term disability, and caregiver burden.

Beyond treatment expenses, litigation related to morcellation-associated cancer spread has resulted in multi-million-dollar settlements, particularly during the power morcellation litigation wave of the mid-2010s. Several cases explicitly tied disease progression to tissue dissemination during surgery.

From a system perspective, a single preventable dissemination event can negate the cost savings of hundreds of minimally invasive procedures.

Benign Tissue Seeding: The Long Tail of Surgical Cost

Cancer is not the only concern.

Uncontained morcellation has also been associated with the spread of benign tissue, including parasitic fibroids and iatrogenic endometriosis, conditions that may present years after the index surgery.

Endometriosis alone represents one of the most expensive chronic gynecologic conditions. Multiple health economic studies estimate annual per-patient costs of $12,000 to $16,000, with lifetime costs exceeding $100,000, driven by repeat surgeries, chronic pain management, hormonal therapy, and fertility interventions.

While the financial impact may surface years later, downstream harm is increasingly traced back to the index procedure, including the choice between FDA-cleared containment and off-label alternatives used during tissue extraction.

Off-Label Use and the Quiet Accumulation of Liability

One of the least visible, but most consequential, dimensions of morcellation risk lies in off-label device use.

Many tissue bags currently used during morcellation are not FDA-cleared for prevention of tissue spillage during organ cutting and removal. While off-label use is common in medicine, it carries distinct legal and financial implications when complications occur.

Risk management guidance from MedPro Group, one of the largest medical malpractice insurers in the United States, has repeatedly warned that off-label use increases professional liability exposure in three key ways:

1. Burden of justification

When an FDA-cleared alternative exists, the legal burden shifts to the surgeon to prove that off-label use met the standard of care.

2. Informed consent vulnerability

Standard consent language may be insufficient for off-label device use, increasing exposure to failure-to-warn claims if complications arise.

3. Changed liability dynamics

Off-label use alters traditional liability dynamics, increasing scrutiny on clinical decision-making at the hospital and surgeon level.

Legal scholarship published in Clinical Orthopaedics and Related Research has echoed these concerns, noting that courts increasingly allow off-label status to be considered in malpractice cases, particularly when patient harm occurs and safer alternatives were available.

Recent U.S. court decisions have further reinforced that while off-label use is generally permitted, it is not immune from civil liability and, in rare but serious circumstances, criminal consequences when tied to demonstrable patient harm.

FDA Guidance Exists, Adoption Lags Behind

Regulatory expectations around morcellation are no longer ambiguous. The FDA has consistently called for tissue containment during tissue cutting to mitigate the risks of cancer and tissue dissemination.

Yet real-world adoption remains inconsistent.

A 2025 survey reported by News-Medical found widespread gaps in safe tissue containment during laparoscopic gynecologic surgery.

Respondents cited variability in training, institutional protocols, and access to FDA-cleared containment systems. Many surgeons reported reliance on improvised or non-cleared solutions despite growing awareness of regulatory and legal risk.

The result is a widening gap between guidance and practice, one that is increasingly visible to regulators, insurers, and hospital leadership.

Who Ultimately Pays?

The economic impact of uncontained morcellation does not fall on a single stakeholder.

  • Hospitals face litigation exposure, rising malpractice premiums, re-operations, and reputational risk.
  • Surgeons shoulder personal liability, heightened scrutiny around informed consent, and evolving standards of care.
  • Payers absorb downstream oncology costs, chronic disease management, and repeat interventions.
  • Patients bear the heaviest burden, including preventable morbidity, fertility loss, financial toxicity, and erosion of trust.

Taken together, these costs far exceed the price of prevention.

From Clinical Risk to Market Response

This growing recognition of risk has begun to reshape the market.

Before regulatory scrutiny intensified, power morcellation was widely adopted because it saved time, reduced operating room burden, and supported high procedural throughput.

It represented a multi-billion-dollar global market, supported by major surgical device manufacturers and deeply embedded in minimally invasive gynecologic practice.

The withdrawal of power morcellation from many hospitals did not eliminate the clinical need for efficient tissue extraction. Instead, it created a prolonged gap between surgical efficiency and acceptable risk.

That gap is now beginning to close.

With the emergence of FDA-cleared tissue containment systems designed specifically for morcellation, hospitals are reassessing whether power morcellation can be responsibly reintroduced in a manner aligned with regulatory guidance, patient safety, and liability mitigation.

This has significant implications for operating room efficiency, surgeon ergonomics, and system-wide cost management.

One example is Ark Surgical, a U.S.-focused surgical technology company advancing safety-first approaches to tissue extraction.

Its double-wall, airbag-like LapBox containment chamber was developed to support FDA-aligned morcellation while integrating into existing laparoscopic workflows, an increasingly important consideration as hospitals evaluate not just procedural efficiency, but long-term risk exposure.

Ark Surgical is currently in an active investment round, reflecting broader investor interest in technologies that address regulatory-driven risk while unlocking previously constrained markets.

More broadly, capital is flowing toward solutions that make it possible to restore clinical efficiency without reintroducing legacy risk.

The Cost Question Is No Longer “If,” but “When”

Healthcare systems already absorb the cost of uncontained morcellation through litigation, chronic disease management, repeat interventions, and loss of trust.

What has changed is visibility.

As clinical data, regulatory expectations, and market solutions converge, the question is no longer whether containment matters, but whether healthcare systems can afford to continue treating it as optional.

Continue Reading

Trending

Copyright © 2025 Aspect Health Media Ltd. All Rights Reserved.