Fertility in Focus
Digital health failing to capitalise on $360b “ghost market,” research finds
The health and tech industries are failing to capitalise on a $360bn “ghost market” in women’s health, according to a new report.
According to the Galen Growth research, femtech global venture funding reached $2.2bn in 2024, but few digital health ventures are addressing the most common health concerns that impact women, such as cardiovascular disease (CVD).
Instead, companies typically focus on areas that exclusively impact women, such as gynaecology, the report found.
As highlighted in the report, CVD is chronically underdiagnosed and undertreated in women due to gender bias in symptom recognition and research.
In May this year, British medical experts raised concerns about the underrepresentation of women in clinical studies, with male-only trials outnumbering female-focused research by 67 per cent.
Galen Growth founder and CEO Julien de Salaberry said that for femtech to ‘fully realise its impact,’ the market should redirect its efforts from consumer apps to ‘integrated, reimbursable solutions in mainstream health systems.’
He added: “Femtech is no longer a fringe movement – it’s an essential component of public health and economic equity.”
However, the report presented a broadly positive outlook of the femtech digital health ecosystem, which has more than tripled in the number of ventures, significantly outpacing the average growth across the broader digital health sector.
In 2024, partnerships between femtech ventures and healthcare providers accounted for 23 per cent of all collaborations, making providers the leading partnership vertical of the year.
However, femtech founders face barriers in establishing their technologies onto the marketplace, the report found.
The research revealed that that 71 per cent of ventures younger than six years old had secured a Series A round while 15 per cent have become inactive after six years.
This mirrors research from earlier this year in which the lack of exits in women’s health raised concerns about the sector’s potential.
However, de Salaberry said: “With nearly half of the global workforce made up of women, the return on investment in women’s health isn’t just moral – it’s macroeconomic.
“Femtech isn’t a trend. It’s infrastructure.”
Half of the women surveyed in a recent global study said that healthcare companies are not meeting their needs, once again highlighting a multimillion dollar opportunity in female-focused healthcare products.
The survey of over 11,ooo women across 12 countries revealed that 41 per cent believe that they are being let down by healthcare companies that are not catering to the specific health concerns of women.
Similarly, those surveyed said that medical treatment or interactions with health insurers are insufficient.
The Innovate Her report, conducted by Boston Consulting Group (BGC), explored healthcare, financial services, and consumer products, noting this is a “significant missed opportunity by companies that provide these services, given that women manage US$32tn in global spending and are projected to control 75 per cent of discretionary spending.”
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Roundup: first-of-its-kind partnership with NHS and period tracking app
Femtech World explores the latest business developments in the world of women’s health.
NHS platform Evaro partners with period tracking app Clue in UK-first integration
Evaro, the NHS-licensed embedded healthcare platform, has announced a first-of-its-kind partnership with the period tracking app Clue.
The partnership will provide seamless access to NHS-funded contraception directly through Clue’s app.
This marks the first time a major cycle-tracking platform has integrated prescription healthcare services in the UK, creating a critical solution as the country grapples with an emergency contraception crisis.
2023 data shows the UK had the highest global search volume for emergency contraception and nearly half of UK women face contraception access barriers, with one in 20 patients having to wait at least four weeks to see a GP.
The partnership launches as women’s health takes center stage in the government’s NHS modernisation agenda, with digital medicine transformation identified as a key priority.
The integration brings together Clue’s UK user base with Evaro’s healthcare delivery platform.
Users can transition directly from tracking their cycle in Clue to ordering contraception through Evaro’s embedded pharmacy infrastructure – accessing free NHS-funded contraception with free delivery nationwide.
The service demonstrates how asynchronous healthcare – where consultations happen online at the patient’s convenience rather than requiring real-time appointments – can solve the UK’s healthcare accessibility challenge.
The partnership pioneers embedded healthcare – where consumer brands become healthcare access points by integrating Evaro’s full-stack solution with a single line of code.
The service is available immediately to Clue users in the UK.
US$5m to transform and scale menopause education and training worldwide
A US$5m grant from the Steven & Alexandra Cohen Foundation, led by philanthropist and New York Mets Owner Alex Cohen, will support the digital-innovation phase of the Menopause Society’s NextGen Now initiative.
The grant will create a comprehensive digital ecosystem to leverage cutting-edge digital technologies, ensuring seamless access and consistent updates of educational content.
The initiative supports comprehensive training programmes for current and next generation healthcare professionals to improve the care of midlife women.
Through the NextGen Now initiative, The Menopause Society has said it is committed to reaching 25,000 healthcare professionals within the next three years and ultimately improving the lives of millions of women navigating the complexities of menopause.
The donation will further support The Menopause Society’s vision for a digital strategy for NextGen Now, through an integrated digital-learning platform, advanced virtual- and augmented-reality modules, and a dynamic mobile app.
NextGen Now is a multiphase initiative spanning several years and many projects and programmes.
To continue its success, additional support is still needed. This includes funding for research and data collection.
Progyny expands to include pregnancy, postpartum, and menopause
Women’s health company Progyny has launched its pregnancy, postpartum, and menopause programmes for global employers, available starting January 1, 2026.
The company says that the offerings complement the availability of the company’s existing and marketing-leading global fertility and family building offering, providing multi-national employers with a continuum of integrated services.
The platform is purpose-built for global markets, supporting members in their country-specific environment, helping them with expert support through stages of pregnancy, postpartum, menopause, and midlife to optimise health, productivity, and retention.
Employees uniquely have access to personalised consultations and guided programmes with Global Care Advocates, with maternal health, menopause, and mental health expertise; a curated knowledge centre for evidence-based education on symptoms and more; a country-specific navigator support for local care, regulations, policies, and protections; and, a GDPR-compliant platform.
FDA approves first medical device for women with Asherman Syndrome
Uterine health company Womed has announced that the Food and Drug Administration approved the PreMarket Approval (PMA) application of the Womed Leaf for adult women undergoing hysteroscopic surgery for symptomatic moderate to severe intrauterine adhesions, also referred to as Asherman syndrome.
Womed Leaf is the first medical device to be approved for sale in the United States for that indication.
“This is the first FDA approved barrier for these patients and marks a significant improvement for their ultimate desired outcome.”
Intrauterine Adhesions (IUAs), which refer to the pathological binding of the uterine walls, are caused by scarring of the uterus after procedures such as dilation and curettage or fibroid removal, and can occur in 20 per cent to 45 per cent of those procedures.
IUAs are a major cause of infertility, recurrent miscarriages and pain. IUA treatment is plagued with a very high recurrence rate, leaving women unsure and very anxious about their chance to conceive.
Womed Leaf is intended to reduce the reoccurrence and severity of post-surgical adhesion formation inside the uterus. It consists of a soft thin film made from Womed’s innovative polymer, which is inserted like an IUD at the end of an adhesiolysis procedure.
It expands within the cavity, preventing contact between the uterine walls, and is then naturally and painlessly discharged.
The pivotal PREG2 randomised clinical study that enrolled 160 patients with severe or moderate IUA demonstrated that Womed Leaf significantly reduced the severity of intrauterine adhesion after hysteroscopic adhesiolysis compared with no prevention method and that Womed Leaf has an acceptable safety profile.
Prototype production begins on AI-enabled device for Vulvo-Vaginal Candidiasis
Femtech medical device company Zero Candida Technologies has commenced prototype production of ZC-001.
ZC-001 the first AI-enabled therapeutic device integrating blue light therapy, targeted drug delivery, and wireless diagnostics for the personalised treatment of Vulvo-Vaginal Candidiasis (VVC).
The company has initiated production of 50 prototype units, with completion expected by Q1 2026.
The ZC-001 device is designed to offer meaningful advantages for both physicians and patients by providing personalised, at-home treatment with real-time data transmission, reducing the need for frequent doctor visits while enabling individualised care protocols.
“Every design decision was made with patient comfort and usability in mind,” said Dr Asher Holzer, CTO of Zero Candida.
“It’s the foundation for our next phase of validation and defines the technical standards for how ZC-001 will be built and tested.”
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AI embryo selection tool wins European approval
Alife Health’s AI-powered embryo selection software has received CE Mark certification under the European Medical Device Regulation (MDR), allowing it to be used in fertility clinics across Europe.
The San Francisco-based company said its Embryo Predict system, which supports embryologists in selecting the best embryo for transfer, can now be marketed across EU countries following MDR approval.
The software uses deep learning – a type of artificial intelligence that mimics how the brain processes information – to help embryologists assess embryos during IVF.
It captures embryo images, generates an AI score and ranks them according to their likelihood of resulting in a clinical pregnancy.
Traditional embryo assessment relies on manual observation of embryo morphology – the study of its shape and structure – which can vary between embryologists.
The AI tool aims to standardise this process by analysing large datasets and detecting subtle patterns beyond what the human eye can identify.
Melissa Teran, CEO of Alife Health, said: “Achieving CE Mark approval is a significant step in our mission to improve patient outcomes and expand access to fertility care.
“With Embryo Predict now available to clinics across Europe, we have moved one step closer to our goal of achieving global impact in reproductive medicine.
“We look forward to partnering with leading IVF centres across Europe to bring the benefits of AI to more patients.”
With MDR clearance secured, Alife plans to roll out Embryo Predict to selected IVF clinics across the EU, building on its existing momentum in the US, where it operates a clinical decision support platform and partners with leading fertility networks.
Alife Health develops AI-driven tools to modernise and personalise IVF.
The company has not disclosed pricing for the European market or timelines for individual country launches.
Dr Marcos Meseguer is global director of embryology research at IVIRMA, who is collaborating with Alife on innovative embryo research sponsored by the European Council.
Meseguer said: “I was impressed not only by Embryo Predict’s precision in scoring embryos, but also by the simplicity of its integration with existing laboratory hardware.
“Alife brings a level of standardisation and objectivity to embryo selection that our field needs.
“By combining human expertise with AI-driven insight we will reduce subjectivity and improve decision-making.”
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