Mexican femtech start-up secures US$4.4m to ‘reimagine’ women’s healthcare

The femtech start-up Plenna has secured US$4.4m in seed funding to grow its hybrid healthcare model.

Plenna, a Mexican clinic focusing on sexual and reproductive health, offers in-person gynaecology services and virtual mental health, nutrition, gynaecology and primary care services through a direct-to-consumer (DTC) model.

The company aims to solve the many barriers Mexican women face in accessing care and destigmatise historically taboo issues.

While access to healthcare in Mexico has improved drastically over the past decades, the pandemic has slowed down the progress, curtailing family planning and sexual and reproductive health services, suspending treatments and limiting the supply of essential medications.

Plenna has helped more than 4,000 women access care and aims to reach more than 24,000 patients by 2023.

“Plenna is both a healthcare and technology company,” Giovanna Abramo, Plenna co-founder, told Latamlist.

“On the technology front, our patient portal will digitise and put patients in control of their own health, while allowing professionals to communicate with each other and build comprehensive diagnostics with data-driven algorithms.

“With this data intelligence, we will be able to create a scalable model in which we provide personalised health recommendations to our patients. On the healthcare front, we are focused on standardising care by protocolising every part of our services and training our professionals so that no matter who you deal with, you receive the same warm, high-quality care.”

The new funding round, led by Urban Innovation Fund, with participation from Canary VC, Collaborative, 1984 VC, 500 Global, Bridge Latam, Amador Holdings, Nido Ventures, Integra Groupe and Phoenix Club, will be used to expand the company’s services and support the launch of its new platform launching in 2023.

The start-up is planning to launch a subscription model accompanied by a native app to expand its services and develop its hybrid model.

Its upcoming platform will allow patients to access their medical records and pre-fill their medical histories and help physicians to collaborate with each other and track key patient metrics.

The company has raised a total of US$5.3m to date.