Medical device company expands pelvic health portfolio with new acquisition

The Oxford-based medical device company Owen Mumford has acquired the Danish pelvic floor brand Empelvic.

Owen Mumford is a medical device manufacturer with a global presence across the UK, Europe, US and Asia. The acquisition is hoped to bolster the company’s pelvic and sexual health portfolio with accessible solutions aimed at helping consumers treat various health concerns.

Research suggests that female sexual dysfunction, stress incontinence and pain are common, but largely unaddressed.

A study, published in the American Journal of Obstetrics & Gynecology, found that nearly 70 percent of women who discussed their plans to conceive with their doctor did not talk about their sex life in these conversations, and more than half of this group said that their provider did not bring up this subject in these conversations.

More and more people are instead looking to treat pelvic and sexual health conditions at home.

Empelvic, a Copenhagen-based start-up, aims to provide an easy way to help people struggling with conditions, such as stress incontinence and vaginismus, by training their pelvic floor muscles.

The device the company has developed is non-invasive and is designed to connect with the pelvic floor. When sat on, the cushion helps to increase awareness of the pelvic floor, Empelvic claims, making it easier to connect with the individual muscles.

Adam Mumford, director of medical devices at Owen Mumford, said: “The acquisition of Empelvic reinforces our commitment to comprehensive health solutions for intimate conditions.

“By combining Owen Mumford’s global expertise with Empelvic’s innovative product, we aim to provide enhanced support and choices for individuals seeking pelvic health solutions.”

Midwife Gry Senderovitz, Empelvic co-founder, said: “As a company with roots in Denmark, this strategic move allows us to leverage Owen Mumford’s extensive reach and resources, ultimately enhancing our ability to serve individuals seeking pelvic health solutions in Scandinavia and beyond.

“We look forward to the positive impact this acquisition will have on the lives of many as we continue our mission to make a meaningful difference in pelvic health and wellbeing.”

Empelvic will join Owen Mumford’s existing pelvic and sexual health portfolio alongside its Amielle Comfort and Care vaginal dilators and the Rapport vacuum therapy device.