Hormonal health
Unleashing the power of AI to create a new era of hormone testing
How often do you talk about hormones? For a lot of women, it’s probably not enough. We might joke about pre-period chocolate cravings or hot flashes, but there’s a lot more to the conversation.
However, our hormones are responsible for a lot more than we give them credit for. They regulate our appetite, libido, sleep, heart rate, mood and stress levels and they keep us healthy and help us perform.
These chemicals are the body’s messenger system for various processes. A minor imbalance, no matter how small, can cause significant effects.
Getting better at understanding our hormones could go a long way towards helping us work with our body’s natural rhythms, yet conventional methods fail to give women the whole picture.
“Currently, hormonal testing is done through blood tests which means that you test all hormones on the day you take the blood test,” explains Jasmine Tagesson, co-founder and COO of the women’s health company Hormona.
“However, because our hormones fluctuate throughout the cycle that doesn’t tell you much.”
The other issue with current methods of hormonal testing, Tagesson says, is that the “normal” ranges are so wide that it’s unlikely to get “abnormal” results.
“The same ‘normal’ values might suggest different things for different people. Because we are so different, we need to find a way to look at our hormones in a more personalised way.”
Hormona, a data-driven start-up Tagesson has founded with her childhood best friend Karolina Lofqvist, aims to bridge this gap.
The company uses AI and a soon-to-be-released at-home test to help women track their hormone levels and better understand their bodies.

“So many women and girls suffer with period pain and menstrual problems” says Tagesson. “We want to help them understand what it is that they are struggling with and what they can do about it.”
The lateral flow urine-based tests assess three key hormones for measuring menstrual, reproductive, and menopausal health — FSH (follicle-stimulating hormone), progesterone, and oestrogen. The results are quantified through Hormona’s machine learning prediction model, enabling the platform to detect hormone levels in the sample provided.
The tests are designed to not only help women stay in tune with their bodies, but to also help them spot early signs of hormonal imbalances or gynaecological health conditions, such as PCOS.
“Depending on your cycle, the app will tell you exactly what day to take what tests. You can simply scan the test with your mobile camera and get the results within 15 minutes.”
Educating women
Hormona, however, is not solely focused on hormone testing. The London-based company and winner of this year’s Femtech World Research Project of the Year Award aims to educate women through its app, which allows users to track their symptoms and get personalised hormonal health advice.
“We don’t talk about our periods and hormones nowhere near enough,” Tagesson says.
“We have very little research on women’s health and a lot of the research that’s used today is based on studies that were done 20-30 years ago. Our lives look very different now, the environmental stressors are very different, and the way they impact our cycles is very different.
“With our app, our aim is to provide the education that has been lacking for so many women. We already track our sleep and physical activity, so why not track our hormones too?”
The app, designed alongside a team of endocrinology, gynaecology and nutrition experts, is also there to guide women after they’ve taken the tests.
“When it comes to hormone health, a lot of the changes that are required are related to lifestyle and diet. So, we offer our users holistic plans that aim to address the hormonal issues they are facing.
“For us, it’s important to provide women with a range of options and tools; it’s up to each individual to pick the one that works best for them. We’re all different and what works for me may not work for you.”
Tagesson’s dream would be for Hormona to be the global leader when it comes to hormone health.
“Educating girls and women from a young age so that they can know what is going on with their bodies is very powerful. I would love for Hormona to be the platform doing that,” she says.
On a more personal level, the London-based entrepreneur would like for the company to collaborate with scientists to bring more research into the world.
“Our aim is to use the information we’re collecting to change the way we approach women’s health. Currently, we are looking at how women feel during the ovulation phase.
“It is wildly accepted that during ovulation, you should feel your best, but many women have told us that they don’t actually feel that great.
“We’re hoping that with our internal study we can better understand why only some women feel good during ovulation and subsequently change some of the ways in which we look at this phase.”
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Entrepreneur
US startup builds wearable hormone tracker
Menopause
IBSA UK launches non-hormonal injectable for menopause symptoms
IBSA UK has introduced Hyaluxelle, a non-hormonal menopause treatment for vulvo-vaginal atrophy, easing vaginal dryness and pain during intercourse.
Hyaluxelle is given as deep intradermal injections to the vulvar vestibule, the area at the vaginal opening, in two sessions one month apart, followed by clinical reassessment.
IBSA UK is the UK subsidiary of Swiss pharmaceutical company IBSA.
Vulvo-vaginal atrophy is a key feature of genitourinary syndrome of menopause, a long-term condition caused by low oestrogen that affects genital, urinary and sexual health.
At least half of post-menopausal women are affected, yet many do not seek help, often assuming symptoms are part of ageing.
The condition stems from thinning and drying of vaginal and vulval tissues linked to low oestrogen, leading to symptoms such as dryness, discomfort, altered pH and pain during intercourse.
Hyaluxelle combines high and low molecular weight hyaluronic acid, a moisture-retaining substance found naturally in the body.
The company says this creates a lower-viscosity injection at what it describes as the highest concentration available in the UK, supporting tissue hydration, firmness and elasticity.
The formulation is said to rehydrate the vulvar vestibule and create conditions for restoring tissue structure through collagen and elastin production.
Clinical studies indicate Hyaluxelle improves several vulvo-vaginal symptoms, including reductions in discomfort and pain during intercourse.
Studies also report gains in sexual function domains and a positive trend in some aspects of health-related quality of life.
Histological analyses suggest increased epithelial thickness, enhanced tissue regeneration and reduced inflammatory infiltration after the procedure. In studies, the treatment was well tolerated with no reported major complications.
Joanna, a 59-year-old woman living with severe symptoms, described the personal impact of delayed diagnosis.
She said: “I lived for years with pain, UTIs, cystitis and a loss of sensation, but every visit to my GP, even a female GP, was treated as a bladder issue.
“Nobody suggested it might be linked to the menopause or joined the dots, and none of the treatments I was given helped. Without the right information or support, I became desperate for answers.
“The symptoms affected everything, what I wore, how I exercised, how I slept, but the hardest part was the impact on intimacy with my husband.
“I withdrew from our relationship because I was scared sex would hurt, and the loss of closeness was devastating, and I no longer felt like myself.
“Women deserve clear explanations and real options when their symptoms are not getting better.”
IBSA says Hyaluxelle offers clinicians an option for women whose symptoms persist despite first-line therapies, or for those who cannot receive or choose not to receive hormonal treatments.
Hormonal health
Flo Health and Mayo Clinic publish global perimenopause awareness study
The US ranks sixth for perimenopause knowledge, behind the UK, Ireland, Canada, Australia and the Netherlands, research by the Mayo Clinic and period tracker Flo has revealed.
Perimenopause is the transition leading up to a woman’s last menstrual cycle and includes the 12 months afterwards, after which menopause is established as hormone levels change.
It typically happens in the mid-40s and lasts an average of six years, though symptoms may start in the 30s.
The study surveyed more than 17,000 women aged 18 and over across 158 countries about their knowledge of perimenopause symptoms.
The US ranked sixth overall, despite growing public discussion of menopause linked to celebrity advocacy and new workplace policies.
Participants most often recognised common symptoms such as hot flushes (71 per cent), sleep problems (68 per cent) and weight gain (65 per cent).
Broader symptoms, including fatigue, irritability and digestive changes, were far less likely to be identified as part of the perimenopause transition.
Among women aged 35 and over who reported being in perimenopause, the five most common symptoms were physical and mental exhaustion (95 per cent), fatigue (93 per cent), irritability (91 per cent), sleep problems (89 per cent) and depressive mood (88 per cent).
Dr Anna Klepchukova, chief medical officer at Flo, said: “We need to normalise conversations around perimenopause and menopause, so women feel empowered to have honest conversations with their doctors and other support systems.
“This study demonstrates a prolonged commitment from both Flo Health and Mayo Clinic in helping women better understand their bodies and advocating for their health through perimenopause, and every other phase of their health journeys, through medically-backed insights and advice.”
International differences
Perimenopause knowledge scores were highest in higher-income countries such as the UK, Ireland and Australia.
Lower scores emerged in Nigeria, France and parts of Latin America.
Digestive issues ranked among the top three reported symptoms in Nigeria, South Africa, India, France, Ireland and several Latin American countries, while mood symptoms such as depressive mood and anxiety ranked among the top three in Germany, Spain, Venezuela, the Netherlands and India.
Dr Mary Hedges, principal investigator at Mayo Clinic, said: “There is a mismatch in knowledge and expectations of perimenopause and actual symptoms experienced during perimenopause.
Many women in perimenopause may not yet be experiencing hot flashes, and are more likely to be experiencing the cognitive and physical symptoms of fatigue, exhaustion, mood, sleep, or even digestive changes.
“The findings from this study illustrate the need to advance perimenopause research and education, so that we can equip both patients and healthcare clinicians with the knowledge and skills needed to address symptoms and improve the quality of care we provide to women.”
The survey ran from 6 December 2024 to 16 May 2025.
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