Entrepreneur
GenM expands to Australian market

GenM is taking its menopause certification to Australia with TerryWhite Chemmart, Australia’s largest pharmacy network.
The tie-up marks the first time GenM’s MTick menopause-friendly shopping symbol and certification has been rolled out at national scale outside the UK.
It is GenM’s largest international expansion to date.
The MTick certification will be introduced across more than 620 TerryWhite Chemmart pharmacies.
The rollout includes dedicated in-store menopause bays, educational signage, online hubs and product discovery tools.
Heather Jackson, chief executive and co-founder of GenM, said: “Entering the Australian market is a major milestone for GenM and powerful validation of the MTick as a globally scalable and trusted retail category.
“Australia’s national pharmacy network, trusted community healthcare model, and underserved menopausal population make it a strategically significant market for our international growth.
“Partnering with TerryWhite Chemmart allows us to roll out menopause-friendly retail at scale for the first time outside of the UK, demonstrating how the MTick can deliver value for consumers, brands and retailers, and shining a light on how menopause support can improve the wellbeing of communities globally.
“Together, we’re creating an inclusive and accessible category of retail that has the power to transform the lived experience of menopause for over 4 million Australian women.”
Menopause affects more than one billion women worldwide and more than four million in Australia.
GenM research in the UK found 87 per cent of women feel overlooked and underserved by brands and retailers, while 66 per cent struggle to find menopause-friendly products in store and online.
In-store activations will feature products designed to support one or more of the 48 recognised signs of menopause, with pharmacists receiving specialised women’s health training.
By exclusively adopting the MTick, TerryWhite Chemmart becomes the first Australian retailer to formally introduce menopause-friendly certification nationwide.
Krystel Tresillian, pharmacist and general manager of professional practice at TerryWhite Chemmart, said: “Partnering with GenM enables us to respond to a clear and growing customer need.
“Rolling out the MTick across our national network of community pharmacies strengthens our commitment to inclusive healthcare and reinforces our role as a trusted health partner for women at every stage of life.”
Entrepreneur
Women’s Health Innovation Summit opens submissions for 2026 Innovation Showcase

The Women’s Health Innovation Summit (WHIS) has announced that submissions are open for the 2026 Innovation Showcase, giving early and growth-stage start-ups the chance to present their solutions to the most influential audience in women’s health.
Taking place October 13–15 at Encore Boston Harbor in Everett, Massachusetts, WHIS brings together more than 1,000 decision-makers from across the women’s health ecosystem — investors, payers, health systems, pharma leaders, and employers — all under one roof.
Selected companies will pitch live on stage to an audience with the funding, expertise, and connections to accelerate their growth.
Past participants have walked away with investor introductions, commercial partnerships, and clinical collaborations that moved from conversation to contract.
WHIS is where the women’s health ecosystem comes together to get deals done,” said Sarah Rowlands, marketing director.
“The Innovation Showcase puts promising start ups directly in front of the people who can take them to the next level.”
The showcase sits at the heart of a three-day programme spanning digital health, therapeutics, diagnostics, and consumer health.
Previous attendees have included representatives from Mayo Clinic, CVS Health, Eli Lilly, Brigham and Women’s Hospital, Alumni Ventures, Muse Capital, and Maverick Ventures, among hundreds of others.
Applications are open now. Start-ups can submit at
www.whisusa.com/attend/start-ups
About WHIS
Now in its eighth year, the Women’s Health Innovation Summit is the largest global gathering of senior leaders shaping the future of women’s health.
Organised by Kisaco Research, WHIS unites providers, health plans, employers, regulators, pharma, investors, and innovators to increase deal flow, expand reimbursement, improve access, and deliver better health outcomes for women at every stage of life.
WHIS 2026 takes place October 13–15 at Encore Boston Harbor, Everett, MA.
Learn more at www.whisusa.com
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