News
Flo Health denies claims it unlawfully shared app users’ data with Meta
Europe’s first femtech ‘unicorn’ has denied claims that it unlawfully shared users’ personal data with the social media platform Meta.
The period-tracking app Flo Health is facing a possible multi-million dollar data privacy lawsuit in the US, accused of unlawfully sharing app users’ personal data with Meta for targeted advertising.
The case, which is taking place in San Francisco, began on Monday, 21 July and involves five named claimants who say they did not permit personal data, including the dates and lengths of the periods, to be shared with the social media platform, Sifted reports.
Flo Health denies all of the claims made against it, and Meta, which is also on trial, denies receiving any sensitive data from the company.
Flo Health is considered to be Europe’s first FemTech unicorn after raising $230 million (£155.7m) in Series C investment in July 2024.
Founded in 2015, the app now has over 75 million active users, according to the company’s LinkedIn page, allowing people to track period and ovulation cycles, monitor symptoms and access personalised health insights and educational content on topics such as pregnancy and perimenopause.
Claimants say that Flo integrated tracking tools, including Meta’s software development kits, which automatically transmitted sensitive personal data as users engaged with the app, according to reports from Law360.
They are seeking $1,000 in statutory damages under California’s medical privacy law for 13 million Flo users who downloaded and registered on the app between late 2016 and early 2019, meaning the company could face up to $13bn in potential damages.
Claims brought against Google for the same as part of the same case were settled earlier in July 2025 for an undisclosed sum.
In a statement to Femtech World, a spokesperson for Flo said: “Flo is committed to protecting the privacy of its users, and any allegation otherwise has no merit. We are building a better future for women, and are steadfast in our commitment to protecting your privacy and data.”
Calls for stricter regulation in femtech
In 2021, users of the app filed a lawsuit against Flo, Google and Meta following a settlement between Flo and the Federal Trade Commission after allegations that the company shared health information with third-party advertising companies without permission.
Flo denies these claims and says it agreed to settle the matter to “avoid the time and cost associated with litigation”.
A report from Cambridge’s Minderoo Centre for Technology and Democracy, published last month, called for stricter regulation and governance of femtech apps, highlighting how menstrual cycle tracking tools are a “gold mine” for consumer profiling.
In the report, lead author Dr Stefanie Felsberger argues that the financial worth of this data is “vastly underestimated” by users who supply profit-driven companies with highly intimate details in a market lacking in regulation, leaving them at risk of data and privacy breaches.
However, in a LinkedIn post from 12 June, Sue Khan, vice president of privacy and data protection officer at Flo, responded to the report stating: “We have never – and will never – monetise or sell user data. We do not see personal data as a commodity, and categorically reject the notion that women’s health data should be treated as a goldmine for advertising.”
Potential impacts for the wider sector
Stephanie Caird, life sciences partner at UK law firm Mills & Reeve, told Femtech World that while data and privacy laws differ significantly between jurisdictions, the case against Flo may well lead to calls for stricter regulation of femtech apps, with potentially wide-reaching implications for the whole sector.
“We suspect that the case might fuel calls for stronger regulation of cycle tracking and other femtech apps,” Caird says.
“We would note that the data privacy regime in the US differs from the UK and Europe, particularly as different states have slightly different rules on personal data, and there is an overarching federal law relating to protected health information [Health Insurance Portability and Accountability Act].
“Even so, if there is a decision that the sharing of data by Flo was improper, the effects could be felt here in the UK, as user trust and confidence in the security of their personal data and how this is being used may be undermined. This could lead to nervousness from users impacting the wider femtech sector, which could further reduce engagement with and investment in an already underfunded eco-system.”
Caird adds: “It is worth noting that there are already a variety of frameworks in place in the UK which, when taken together, should be providing a sufficiently robust framework to protect users’ data.”
Mental health
SSRIs may lower heat intolerance in women with depression – study

SSRIs may help women with depression tolerate extreme heat, with responses more like those without depression, a laboratory study suggests.
Selective serotonin reuptake inhibitors, or SSRIs, are medicines commonly used to treat mental health conditions including depression and anxiety.
Media reports, social media posts and the US Centers for Disease Control and Prevention have suggested SSRIs may increase vulnerability to heat-related illness.
However, researchers found that women with clinical depression who took an SSRI may withstand extreme heat better than those not treating their depression with medication.
The study was carried out by researchers in the Penn State Department of Kinesiology.
Kathleen Fisher, first author of the study, said: “The human body primarily cools itself in two ways, by sweating and by increasing blood flow to the skin so that heat can be released to the environment.
“This study showed that depression interferes with how women’s bodies regulate their temperatures in the heat. Fortunately, SSRIs seem to largely restore the body’s ability to respond to increases in internal temperature.”
The team compared women without depression with those diagnosed with the condition, including women taking different types of antidepressants.
When their body temperatures rose, women with untreated depression were slower to begin sweating and increasing blood flow to the skin.
Their bodies were also less efficient at pumping blood to the skin than those of women without depression and women taking an SSRI.
Depression affects about 10 per cent of the US population and is twice as common among women, the researchers said.
SSRIs, including sertraline and fluoxetine, and serotonin and noradrenaline reuptake inhibitors, or SNRIs, including duloxetine and venlafaxine, are commonly prescribed alongside counselling to treat depression.
Previous research suggests depression disrupts the body’s ability to regulate temperature.
Penn State researchers had previously found that blood vessels dilated less effectively in women with depression. Dilation allows blood vessels to widen, helping more blood reach the skin to cool the body.
Women taking SSRIs showed improved blood vessel dilation similar to that seen among people without depression.
The latest study examined whether the same improvement occurred during heat stress.
Researchers recruited 64 women, almost all in their 20s. The group included 16 without depression and 16 with depression who were not taking medication.
A further 16 had depression and were taking an SSRI, while 16 had depression and were taking an SNRI.
Participants swallowed a small capsule that transmitted their internal body temperature throughout the experiment.
They then wore a suit fitted with tubes that allowed researchers to pump heated water through it.
After 10 minutes of adjusting to water at 91°F, around 33°C, the temperature was raised to 125°F, around 52°C.
The experiment ended when each participant’s internal temperature had risen by 1.8°F, or 1°C. This took an average of 45 minutes.
Researchers also measured skin temperature on the arm, calf, chest and thigh, along with heart rate, blood pressure, blood flow to the skin and sweating.
Professor W Larry Kenney, a study co-author, said: “The water pumped into the suit was 125 F, causing skin temperature to rise to about 100 F.
“As the skin continued to be heated to temperatures similar to sitting in a hot tub, the women’s internal temperature continued to rise.”
Women with untreated depression were slower to begin sweating and increasing blood flow to the skin than women without depression.
When blood flow to the skin increased, it was less efficient. Despite beginning to sweat later, women with untreated depression did not sweat less overall.
Women taking SSRIs responded to heat in a similar way to women without depression.
By contrast, women taking SNRIs responded similarly to those with untreated depression. SSRIs therefore normalised responses to heat stress, while SNRIs did not.
Researchers found no differences in blood pressure between the four groups.
Fisher said: “Up until now, there has been very little data on how depression or any of these classes of antidepressive drugs affect people’s responses to heat stress.
“This study took the first step toward understanding how women with depression, whether taking medications or not, may respond to extreme heat.”
Kenney said the findings challenged common beliefs that SSRIs increase vulnerability to heat.
He said: “In prior studies, my collaborators and I have identified how several factors, especially age, sex, and activity level, contribute to risk from extreme heat.
“Additionally, there has been widespread concern that many medications contribute to heat vulnerability, but the research evidence behind the risks of many medicines is often thin or nonexistent.
“Both physicians and people taking SSRIs should be aware that these medications do not seem to contribute to heat vulnerability. Rather, SSRIs improve heat tolerance in depression.”
News
Avni Wellness secures US$470k funding

Avni Wellness has secured Rs 4 crore, around US$470,000, in seed funding to expand its products and digital commerce capabilities.
The Mumbai-based women’s health start-up plans to strengthen its online retail operations and increase its presence across digital marketplaces.
It will also expand its cycle nutrition product range and grow its women-led network of micro-entrepreneurs.
Founded in 2021 by Sujata Pawar and Apurv Agarwal, Avni Wellness offers science-backed, toxin-free products spanning adolescence, reproductive years and menopause.
Its portfolio includes a patented antimicrobial reusable sanitary pad and a liposomal iron supplement designed to address iron deficiency among women in India.
Liposomal supplements encase nutrients in tiny fat-like particles intended to support absorption.
The company also offers products for polycystic ovary syndrome, or PCOS, calcium supplementation, urinary and vaginal health and seed-based hormonal nutrition. PCOS is a condition that can affect hormone levels, periods and fertility.
Proteus Partners led the funding round, with participation from angel investors Puru Gupta, Sreejith Moolayil, A. Velumani and Somya Nigam.
Avni Wellness said it aims to address gaps in women’s healthcare in India by focusing on hormonal health, nutrition and long-term wellbeing while incorporating livelihood generation and sustainability into its model.
News
Only one-in-three voters say US healthcare system meeting women’s needs

Only 31 per cent of US voters believe healthcare does a good job of meeting women’s needs, according to a national survey.
The survey found broad agreement that women have distinct health needs requiring specific attention, but that care falls short at several stages of life.
Impact Research and Echelon Insights conducted the survey for Center Forward among 1,206 registered voters in the likely electorate across the US.
Tara Evans, marketing director for Plan B One-Step, said: “These findings should serve as a wake-up call for the health care industry and for policymakers.
“Women are telling us loudly and clearly that the system is not working for them. From reproductive health to menopause care to postpartum support, the gaps are real, they are significant, and voters want action.”
Only 31 per cent of respondents said the healthcare system did a good or very good job of meeting women’s health needs.
This compared with 41 per cent who said it performed well in meeting men’s health needs.
Half of the women surveyed said the system did not pay enough attention to their health issues.
Some 41 per cent rated the system as poor or very poor at meeting women’s needs immediately before, during and after menopause.
A further 38 per cent gave the same rating for care following pregnancy and during the postpartum period.
The figure was 35 per cent for care provided while women were seeking to prevent pregnancy.
Overall, 92 per cent agreed that women have distinct health needs deserving specific attention, including 89 per cent of Republicans and 95 per cent of Democrats.
Access to screening for cancers affecting women was considered very important for policymakers to address by 81 per cent of respondents.
Prenatal care was prioritised by 78 per cent, while 77 per cent highlighted both gynaecological care and cardiovascular services.
Postpartum care was considered very important by 72 per cent, while 68 per cent said the same about diabetes and weight management services.
Some 46 per cent of voters said the healthcare system did a poor or very poor job of meeting the needs of rural patients.
Rural women were six percentage points more likely than voters overall to report difficulty accessing quality care.
The findings also showed that gaps in care were not evenly distributed.
Women who described their health as fair or poor were 15 percentage points more likely than those in excellent or very good health to say the system paid too little attention to their needs.
People earning less than US$50,000 a year were among those most likely to feel overlooked.
Among voters earning between US$30,000 and US$49,000 annually, 61 per cent said the system did not pay enough attention to their health issues.
Evans said: “The picture this data paints is one of a system that works better for some Americans than others, and women, particularly those with lower incomes or in rural communities, are bearing the greatest burden of that failure.
“Plan B is committed to being part of the solution by ensuring that at the very minimum, women have access to emergency contraception when they need it.”
Plan B One-Step is an over-the-counter emergency contraceptive available in all 50 US states without identification or a prescription.
The company says it donates up to 500,000 units each year to clinics, non-profit organisations, advocacy groups and other qualifying organisations supporting medically underserved communities.
The survey was conducted from 12 to 16 January 2026 and had a margin of sampling error of plus or minus 3.2 percentage points.
Plan B One-Step is a backup form of birth control intended to help prevent pregnancy after unprotected sex or when another contraceptive method fails.
It is not an abortion pill and does not affect implantation or harm an existing pregnancy.
Emergency contraception such as Plan B is used within 72 hours of unprotected sex and works better the sooner it is taken.
The findings form part of the 2026 Women’s Health Mandate, a five-part bipartisan series examining women’s healthcare in the US.
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