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Fertility tech: How technology in changes women’s health

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Femtech (female technology) is an area of the medical industry gaining prominence for its potential to reduce the gender health gap. As of 2023, this global technology was worth over £22 billion; a figure that’s set to increase at a rate of 16.3 per cent CAGR between 2024 and 2030. 

One of the key drivers of femtech is the need for better reproductive health services. From more accurate diagnoses to assistive reproductive technology (ART), fertility technology is imperative for improving women’s healthcare.

But what exactly is fertility tech and how is it transforming the medical landscape? Let’s take a closer look.

Growing Rates of Infertility

Over the past fifty years, almost every country has seen an overall decline in fertility.

From South Korea’s low birth rate of 0.78 (expected to further decrease to 0.65 in 2025) to the 7 per cent drop in the number of births in France between 2022 and 2023, the statistics show that women worldwide have fewer children.

This isn’t always due to infertility, though. Greater access to contraception worldwide (including the rise of contraception clinics, like GynaeDoctors in the UK, and online directories, like FPA Women’s Health in the US) and better education are empowering women to make more informed decisions around having children.

However, it’s also acknowledged that rising infertility has a large part to play in falling birth rates.

Around 1 in 6 people around the world now experience infertility, which equates to almost 18 per cent of the total adult population.

The rates are similar across high, middle, and low income countries, too, with a clear lack of discrimination when it comes to who struggles with fertility.

As countries continue to struggle with ageing populations, this has given the fertility technology industry a boost, with an increasing need for advanced solutions for women’s reproductive health.

What Is Femtech and Fertility Tech?

The fertility tech that falls under the category of femtech is designed to improve the chances of reproduction for women.

This can include women in heterosexual relationships who struggle to become pregnant, as well as women in non-heterosexual relationships who need medical assistance in order to become pregnant.

Usually, fertility technology involves manipulating eggs, embryos, and sperm to increase the likelihood of successful fertilisation.

However, it can also focus on helping women conceive naturally through advanced women’s healthcare. Fertility tech can be used to diagnose and treat health issues that are affecting the likelihood of conception, for example, improving female health and creating a growing number of options for women with infertility.

Examples of Fertility Technology

To learn about how technology is changing women’s healthcare, we’ve taken a look at some prominent examples of fertility tech and ART.

Cycle Tracking Technology

Not all examples of fertility technology are kept in laboratories.

Menstrual cycle tracking tech – like Natural Cycles – is becoming a household staple for women trying to conceive.

It’s also useful for those who don’t want to become pregnant or would like to gain a better understanding of their cycle and fertility

The technology works by monitoring temperature throughout the month.

A consistent increase in temperature can indicate ovulation, with additional measures (like a luteinizing hormone test) creating better accuracy.

From wearables to bluetooth thermometers, the devices used to record temperatures are often connected to an app.

This makes it easy to track and view your menstrual cycle, helping women gain a better understanding of their fluctuating fertility.

Check out the 5 best period tracking apps of 2024 to learn more.

In Vitro Fertilisation

In vitro fertilisation (IVF) has transformed women’s reproductive healthcare. B

y utilising technology like ultrasounds, co-incubation, and preimplantation genetic testing (PGT), women who struggle to conceive naturally can still have a healthy pregnancy.

If you’re interested in exploring the changing world of IVF, some exciting technological advancements to look into include:

  • Embryoscope – iDAScore
  • Excellent Science – MicroFSMA
  • IVF 2.0 – SiD
  • Ava Women – The Ava Bracelet
  • Igenomix – WES

The majority of emerging technologies in the field of IVF are designed to increase the success rate of the procedure.

By doing so, women are less likely to have to repeat IVF multiple times, reducing the risk of painful side effects and creating an easier path to pregnancy.

Oocyte Cryopreservation

Oocyte cryopreservation is the technology behind egg freezing.

Not only does this give women greater control over when they’ll have children, but it also allows them to put their own health first.

For example, if a woman is hesitant to undergo chemotherapy because of the potential infertility risks, oocyte cryopreservation provides an alternative option.

Intrauterine Insemination

Intrauterine insemination (IUI) is a form of fertility technology that can help women with cervical issues and endometriosis who want to conceive.

The process works by identifying ovulation and removing slow-moving or abnormal sperm from the sample.

The remaining sperm is then injected straight into the uterus, bypassing the cervix completely to increase the chances of pregnancy.

It also empowers women with semen allergies – a problem affecting around 40,000 American women – by reducing the risk of an adverse reaction during fertilisation.

If you’re interested in intrauterine insemination, take a look at Femasys’ innovative tubal catheter that’s now available for commercial use.

Laparoscopic and Hysteroscopic Surgery

Technology has vastly improved the possibility for minimally invasive procedures in women’s healthcare. Laparoscopic and hysteroscopic surgery are example of this in action.

These procedures allow doctors to see into the ovaries and uterus without making any large incisions.

They’re used to diagnose infertility, correct problems that can cause infertility, and reduce the likelihood of miscarriage.

This vastly improves reproductive health by making it simpler to treat underlying conditions.

In some cases, women can undergo the procedures and leave the hospital on the same day, creating a less disruptive medical system that simplifies fertility care.

Laser-Assisted Hatching

Laser-assisted hatching is a technique used to thin the outer shell of the embryo by making a small hole.

The aim is to improve the chances of implantation, making conception more likely for older women or those with frequent implantation failure.

It’s important to note, though, that this is a new technology that’s still being studied, so its effectiveness in treating infertility is inconclusive.

Looking to the Future of Fertility Tech

Femtech is a rapidly growing industry that’s transforming the world of women’s healthcare.

In the future, it’s expected that there’ll be a continued focus on how technology can treat reproductive issues that have previously garnered little attention from the medical community (like endometriosis).

New technologies are likely to emerge, with an increase in convenient healthcare that puts women in charge of their fertility. This includes a rise in wearable technology, apps, and minimally invasive procedures.

Artificial intelligence (AI) is also highly anticipated to become a future feature of women’s fertility treatment. It has a wide range of proposed capabilities, including:

To show the potential of AI in improving fertility, one study looked at how it can identify healthy embryos.

The scientists trained an AI programme with about 50,000 images of embryos of varying quality.

Using this information, the AI software was then able to go on and identify the best quality embryos with an accuracy level of 97 per cent.

It’s worth noting that this is better than the majority of trained embryologists.

We also recommend checking out our article The Potential of AI in Improving Ovarian Stimulation Decisions, which explores another area of future fertility technology. 

Final Thoughts

Femtech has transformed the way women’s fertility is monitored, diagnosed, and treated. We hope this article has introduced you to some of the ways in which it’s already implemented, as well as the potential for emerging technologies to evolve the industry in the future.

For more femtech news, be sure to keep up with the latest articles at FemTech World.

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Mental health

Cosmetic procedures may become addictive for some women, researchers say

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Cosmetic procedures may become addiction-like for some women, with low body esteem and problematic social media use linked to higher risk, new research suggests.

A study of 1,614 women aged 25 to 71 found that one in five who had undergone treatments met the threshold for moderate to severe risk of addictive cosmetic procedure use.

Low body esteem and problematic social media use emerged as the strongest risk factors.

Researchers from the Hebrew University of Jerusalem and the Israel Center for Addiction and Mental Health examined what they described as addictive cosmetic procedure use, or ACPU, among Jewish Israeli women.

ACPU refers to repeated cosmetic treatment behaviour that may resemble addiction, including feeling unable to stop, continuing despite negative effects or craving further procedures.

The study was led by Vera Skvirsky alongside Uri Lifshin, Dvora Shmulewitz and Mario Mikulincer, from the department of psychology at the Hebrew University of Jerusalem and the Israel Center for Addiction and Mental Health.

The researchers surveyed women from the general population rather than focusing only on patients at cosmetic clinics.

Among women who had undergone cosmetic procedures, 20 per cent met the threshold for moderate to severe lifetime risk, while more than 15 per cent reported symptoms within the previous year.

Across the full sample, nearly nine per cent of women showed moderate to severe signs of problematic cosmetic procedure use.

The researchers adapted questions based on mental health criteria used to assess substance-related disorders.

Participants were asked whether they had tried unsuccessfully to stop having cosmetic procedures, felt compelled to continue despite negative consequences or experienced cravings linked to treatment.

Previous research has linked cosmetic procedures with body-image concerns and body dysmorphic disorder.

Body dysmorphic disorder is a mental health condition in which a person becomes highly distressed by perceived flaws in their appearance, often flaws that others may not notice.

The new study examined whether repeated cosmetic procedures may, in some cases, resemble a behavioural addiction.

Women with lower body esteem were more likely to report addiction-like patterns, particularly when this was combined with high levels of problematic social media use.

Participants who reported problematic or excessive social media behaviour appeared especially vulnerable when they also felt dissatisfied with their appearance.

The researchers also found smaller links between addictive cosmetic procedure use and lower feminist attitudes, lower attachment security and more negative attitudes towards ageing.

However, those links were less consistent when several factors were analysed together.

The findings come amid a sharp global rise in cosmetic procedures, with international estimates cited by the researchers suggesting interventions increased by around 40 per cent between 2019 and 2023.

The researchers stressed that the study does not suggest cosmetic procedures are inherently harmful.

Instead, they said repeated engagement may, for some people, take on characteristics similar to behavioural addictions already recognised in mental health research.

The researchers said: “Cosmetic procedures have become deeply normalised in many societies, and for many people they may be a positive experience.

“But our findings suggest that for a meaningful minority, the behaviour may begin to resemble other compulsive patterns we see in addiction research, especially when low body esteem and problematic social media use are involved.”

The study was cross-sectional, meaning it captured a single point in time and cannot prove cause and effect.

Researchers said it remains unclear whether problematic social media use contributes to addiction-like cosmetic procedure behaviour, whether treatments influence body image and online engagement, or whether other psychological factors drive both.

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Insight

New pregnancy treatment shows promise for at-risk twins

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A high-powered ultrasound treatment could help identical twins affected by a rare and serious condition during early pregnancy, an initial study suggests.

Twin-to-twin transfusion syndrome, or TTTS, causes uneven blood flow between identical twins who share a placenta.

The imbalance can leave one baby dangerously small and the other too large, putting both babies’ survival at risk.

 

Brioney Garrett’s daughters were in danger before doctors used the world-first treatment to seal the blood vessels causing the problem without an operation.

Nancy and Margo were born healthy and, now aged four, are due to start school.

Researchers from Queen Charlotte’s and Chelsea Hospital tested the non-invasive procedure in 10 women from the UK and elsewhere in Europe after scans detected TTTS during early pregnancy.

Five women needed further treatment, while 12 of the 20 babies survived following the procedure.

The researchers described having a treatment that did not require a needle or telescope to be inserted into the mother’s abdomen as “extremely exciting”.

However, they said larger studies involving more pregnant women were needed before the procedure could be offered more widely.

Garrett described her daughters as “my miracle twins”.

She said: “We were in a very dire situation and I don’t forget that.

“It stays with me always how things could have been. Every day I still count my blessings.”

TTTS affects between 10 and 15 per cent of identical twins who share a placenta, representing around 300 to 400 pregnancies in the UK each year.

The uneven blood flow causes excess fluid to build up around the larger recipient baby, while leaving dangerously little fluid around the smaller donor baby.

Treatment usually involves inserting a needle into the womb to drain some of the fluid or using a laser to seal the connecting blood vessels.

Garrett’s procedure took about 20 minutes. She lay flat while a specially designed machine directed high-powered ultrasound waves at small blood vessels in her placenta.

She said: “It was very quick and pretty painless.”

Christoph Lees, head of fetal medicine at Imperial College Healthcare NHS Trust and professor of obstetrics at Imperial College London, described the research as “very promising”.

He said: “If this could work in a fully-fledged study, it could give hope to a lot of women who otherwise might have to have quite invasive treatment.”

Ultrasound is commonly used during medical scans to produce images of the body, but this procedure uses much more focused waves.

Heat generated by the waves can seal blood vessels about 2mm in diameter and located around 5cm to 6cm beneath the skin.

The procedure blocked blood flow in 90 per cent of the vessels treated during the study, with no unwanted side-effects reported.

Twins Trust, which supported the study, said the approach could make a significant difference for families affected by TTTS.

Helen Peck, head of healthcare engagement and research, said: “Any procedure that is non-invasive and can potentially identify TTTS earlier and improve outcomes for our families with this life-threatening condition could be a turning point.”

Scans carried out weeks after Garrett’s procedure showed that blood flow between the babies had been rebalanced, although other problems developed during the pregnancy.

Garrett said Margo, who had too little fluid around her, “was in a much better position” and that “the strain on Nancy’s heart had eased”.

Nancy and Margo were born at nearly 34 weeks, weighing 3lb 7oz and 3lb 3oz respectively.

Garrett said: “They were both healthy, and Margo wasn’t as small as we worried she was going to be.”

The twins are due to start primary school in September.

Garrett said: “They’re funny, smart, energetic little girls that just fit right in with their age group.”

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Insight

Breast cancer rising rapidly in Asian American women, study finds

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Breast cancer rates have risen rapidly among Asian American women over the past two decades, with some of the steepest increases among women under 50, new research has revealed.

Rates rose by more than three per cent a year in nearly every Asian American ethnic group studied, much faster than in any other US ethnic group.

The increase was particularly marked among women under 50 and in cases involving advanced-stage disease or certain aggressive subtypes of the cancer.

The study found even larger increases among Chinese and Vietnamese women.

Breast cancer rates among Native Hawaiian women were already among the highest recorded among US women, but rose by about one per cent a year, less than the increases seen in Asian American groups.

The researchers said increased screening was unlikely to explain the trend because screening would be expected to identify more cancers at an earlier stage.

Instead, cancers that had already spread increased at the fastest rate.

Triple-negative breast cancer, considered the most aggressive subtype, rose by more than six per cent a year among Chinese American women between 2017 and 2022.

Scarlett Lin Gomez, senior author and professor of epidemiology and biostatistics at the University of California, San Francisco, said: “These patterns are highly concerning from a disparities standpoint.

“They underscore why it is so important to move beyond treating Asian Americans, Native Hawaiians, and Pacific Islanders as a single population.”

Researchers analysed about 150,000 cases of invasive breast cancer diagnosed between 2000 and 2022 using data from the National Cancer Institute’s Surveillance, Epidemiology, and End Results Programme.

The analysis covered nine Asian American, Native Hawaiian and Pacific Islander populations across 14 states. Together, these states account for about two-thirds of the US population within these groups.

Except for Native Hawaiian women, Asian American women have historically had lower breast cancer rates than non-Hispanic white women.

However, the gap has narrowed rapidly. By 2022, incidence among Asian American women under 50 was comparable with that recorded among white women.

The reasons for the increase among women under 50 remain unclear.

Changes in reproductive patterns, diet and other lifestyle factors may play a part, but researchers said they did not fully explain the findings.

They said previously unidentified risk factors may also be contributing to the rises in some Asian American communities.

Researchers hope two UCSF-based studies, the CRANE breast cancer study and the ASPIRE cohort study, will provide insights into these factors.

Gomez said: “Understanding why breast cancer is increasing so rapidly in these communities is critical.

“At the same time, we need to ensure that women across all Asian American, Native Hawaiian, and Pacific Islander communities have access to culturally appropriate education, screening, and timely follow-up care.”

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