News
Comment: Democratisation without compromising care
The necessity of experts for equitable healthcare, by Blanca Lesmes, CEO of BB Imaging and TeleScan
The large-scale adoption of telemedicine and the advent of artificial intelligence in healthcare have some of us very excited. These recent developments may be the very keys we’ve been searching for to unlock that holy grail of healthcare: democratisation.
What’s going right
Let’s check off some of the keys we’re holding. Today’s technologies:
- Offer patients and providers greater access to information while keeping it secure, despite the efforts of some bad actors.
- Enable the use of data in an intelligent way, enhancing our decision-making capabilities and enabling prediction and prevention.
- Extend and expand care, making it more available and accessible to underserved communities.
- Build engagement and empowerment in patients and increasingly make them our primary focus.
I don’t want to downplay this: there is so much to be gained by continuing down the path of healthcare innovation and democratization.
Likewise, I don’t want to downplay the very real possibility of these keys being misused to open a veritable Pandora’s box.
What could go wrong
Innovation has the potential to make the healthcare system more positive and effective for patients, but it could also lead to the compromise of high-quality data and compassionate care.
Let’s look again at our keys to see what we know so far:
- Sharing information inherently leads to less personal privacy, and while healthcare organizations try their hardest to keep data secure, bad actors are occasionally successful in stealing, selling, and misusing information. This leads to less trust in the system and its data.
- Artificial intelligence and machine learning don’t doubt their conclusions. We know that an AI fed enough of its own outputs may return nonsense. Mischaracterized and wrong information isn’t useful for decision-making, and again, erodes trust in the system.
- The technologies that extend care can also introduce more barriers to care. Digital illiteracy, a lack of Internet access, and resistance to change could exacerbate disparities instead of minimizing them.
- Compromising data and care quality diminishes trust and pushes patients further away from the care they need.
The master key
So, where do we go from here? How do we continue to democratize healthcare while refusing to compromise on the quality of that care?
We have one more key, and it’s the master key: We empower healthcare experts to lead the way.
No one is better positioned than our doctors, nurses, allied health professionals, etc. to effectively introduce and employ these technologies in their communities—and no one is better suited to their critique.
One example
I am the founder of TeleScan. Our software is the piece of the prenatal care puzzle that connects local providers with sonographers who are the best of the best. (I mean this literally. Our sonographers are among the most highly credentialed in the nation for the OB/GYN modality.)
When we first introduced TeleScan to the sonography community, there was a lot of resistance. Of all the misgivings I confronted, most were centered on patient care. Critics were worried about poor-quality images, missed anomalies, poor diagnostics, and a lack of compassion. These concerns are consistent with the risks we acknowledge above.
What turned this conversation around?
We showed skeptics that sonographers are involved at every step of care. They guide, provide feedback, and make requests of the local healthcare provider at the ultrasound machine during the exam. Humans skilled in ultrasound are still at the center of reviewing patient images and utilizing their experience and expertise to develop a report. More than 50 sonographers assisted in the initial product design, and several continue to provide our development team with constructive feedback. The result is a high level of quality that often surprises providers and patients.
This is only one example. I know many others have similar stories.
Unlocking healthcare equity
So, where do we go from here? My answer is we move forward—with one eye on our innovations and one eye on this important truth:
Keeping true expertise at the centre of innovation is what will keep patients at the centre of our healthcare system.
Written by Blanca Lesmes, CEO of BB Imaging and TeleScan.

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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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