News
App launches feature to address underserved women’s health conditions
Rosy aims to take its app beyond sexual wellness and into other underserved areas of women’s health, including endometriosis and fibroids
The US sexual wellness app Rosy has expanded its platform into other underserved areas of women’s health, including endometriosis, menopause and fibroids.
Rosy, a digital platform currently available in the US and Canada, aims to reduce the shame and stigma around women’s health and provide an “evidence-based”, multidisciplinary approach that supports women holistically.
The Dallas-based start-up launched in 2019 with an app that promotes sexual wellness for women by “bridging the gap” between what physicians can offer in their offices and what women need to thrive in their day-to-day lives.
Now, the company is expanding that mission by taking its platform beyond sexual wellness and into other underserved areas of women’s health, such as endometriosis, fibroids, menopause and migraines.
The development is hoped to establish Rosy as the first physician-founded platform that offers “lifetime support” for women.
“We don’t need support only when we go to the doctor; we have health concerns every day,” Rosy founder and CEO, Dr Lyndsey Harper, told Femtech World.
“We are Googling these concerns and looking them up on social media, but the challenge is that we don’t know what to trust. With Rosy, we’re trying to create that safe landing space that women can turn to if they have a question about their health.”
As part of the expansion, Rosy has debuted Quickies, a free feature that allows healthcare professionals to share educational content on the platform, called “quickies”, in a casual video format, similar to social media. All content is vetted by the company’s in-house medical team.
“Ten years ago, if someone was coming for a contraception visit, I used to present them with the options that they needed. Now, the dynamic of the visit has changed because of social media,” Harper said.
“Women come to us with lot of misinformation and that can be frustrating for physicians who have a limited amount of time to spend with patients.
“Through our healthcare provider community, we are aiming to empower physicians to spread the evidence-based education that they want their patients to have. If somebody learns something on Rosy, we know it’s at least going to be within the realm of evidence-based medicine.”
Harper launched Rosy with the aim to address an urgent need. While practicing as an OB/GYN, she saw hundreds of patients with sexual health concerns that weren’t being properly addressed.
“The reason why I decided to go into the start-up world and into sexual health particularly is because my patients were not getting the support they needed,” she explained.
“Unfortunately, as physicians, we have a very limited amount of time to spend with our patients and we need to do so much during a visit. I wanted to develop a resource for women that supports them holistically and helps them understand what is really going on with their bodies.”
With a total of US$5m in funding raised to date, the founder managed to build a platform that is now recommended by 11 per cent of OB/GYNs in the US.
“We’re really hoping to help women know that they don’t have to suffer in silence,” she said.
“For us, it’s really about helping women feel supported, connected and hopeful about their health.”
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Menopause
Medichecks acquires My Menopause Centre to expand specialist hormone health services
Digital diagnostics company Medichecks has acquired specialist menopause health platform and clinic My Menopause Centre.
The deal is part of Medichecks’ move into clinical services and follows its earlier purchase of Leger Clinic, creating what the company describes as a hormone health offering for women and men across the UK.
Medichecks and My Menopause Centre will combine digital services with clinical governance. The acquisition aims to enhance Medichecks’ ability to deliver integrated testing, diagnosis and ongoing clinical support.
The combined group plans to grow its specialist hormone health services, supporting patients across the UK with clinical care throughout different stages of their hormone health journey.
Helen Marsden, co-founder of Medichecks, said: “At Medichecks, our mission is to make healthcare more accessible, evidence-based and patient-centred.
“Helen and Clare have built an outstanding, clinically credible platform that is transforming menopause care for women across the UK.
“Medichecks now owns two CQC Outstanding-rated clinics, the only clinics in their respective sectors to achieve this rating, and we are deeply committed to delivering safe, compassionate and patient-centric care.
“We’re proud to continue the founders’ legacy while supporting the next stage of growth, ensuring more women can access high-quality menopause care when they need it most.”
The CQC, or Care Quality Commission, is the independent regulator of health and social care in England.
The acquisition supports Medichecks’ plans to make hormone healthcare more accessible by delivering integrated testing, diagnosis and ongoing clinical support for patients across the UK.
Helen Normoyle, co-founder and chief executive of My Menopause Centre, said: “We set out to build something resilient, clinically credible and scalable, not just fast.
“Our mission has always been to make menopause care compassionate, accessible and grounded in evidence. Medichecks shares that vision.
“Their digital platform, commitment to clinical excellence and patient-centred care make them the ideal partner to take My Menopause Centre into its next chapter.
“This milestone reflects not only a strong product, but a remarkable team and community.
“I’m deeply proud of what we’ve built and excited to see My Menopause Centre grow further under Medichecks’ leadership.”
Menopause
Menopause specialist Haver joins Midi Health
Menopause specialist Dr Mary Claire Haver has been appointed as the first chief agewell officer at virtual care clinic Midi Health.
In the role, Dr Haver will work with Midi’s clinical team to develop the AgeWell platform, described as a proactive health model that integrates perimenopause and menopausal care with metabolic health, bone density, brain health and cardiovascular risk assessment.
The platform aims to provide preventative care targeting what the company describes as the primary drivers of female mortality and disability: heart disease, bone loss and cognitive decline.
Joanna Strober, chief executive and co-founder of Midi Health, said: “Longevity care has historically ignored women’s biology, especially during the critical windows of midlife and menopause.
“At Midi Health, we are committed to extending healthspan, not just lifespan, and making that care accessible to millions of women as a core pillar of their health.
“By collaborating with Dr Haver, we are ensuring women continue to have access to care designed for their bodies, their hormones, and their real lives.”
Dr Haver is board-certified in obstetrics and gynaecology, a Menopause Society certified practitioner, a certified culinary medicine specialist and an adjunct associate professor of obstetrics and gynaecology at The University of Texas Medical Branch.
After a career in academic medicine, Dr Haver founded The Pause Life, described as a science and education-based resource for women navigating perimenopause and the menopause transition.
Through her books, unPaused podcast and digital platform, she has provided education on midlife health.
Dr Mary Claire Haver said: “I have spent my career advocating for women to receive the science-backed, no-nonsense guidance they deserve.
“I chose to partner with Midi Health because they are the only platform with the scale and medical rigour to deliver the kind of care women deserve, regardless of their zip codes.
“Together, we are setting a new standard for proactive, preventative care that meaningfully extends both lifespan and healthspan for women.”
Entrepreneur
Kate Ryder headlines Women’s Health Week USA 2026 as full agenda goes live
Women’s Health Week USA 2026 has unveiled its first populated agenda, anchored by an opening keynote from Kate Ryder, Founder and CEO of Maven Clinic, and featuring a cross-sector lineup shaping the next phase of scale in women’s health.
You can view the full agenda here.
Taking place May 13–14, 2026, at the New York Academy of Medicine, Women’s Health Week USA brings together the full women’s health ecosystem to focus on one central question: what does it take to move women’s health from innovation to institutional scale?
Kate Ryder will open Day 1 with a keynote drawing on her experience building Maven Clinic into the world’s largest virtual clinic for women’s and family health.
Under her leadership, Maven has partnered with employers and health plans to deliver care across fertility, maternity, postpartum, paediatrics, and menopause at scale.
Her perspective sets the tone for a program centered on commercialisation, partnership, and sustainable growth.
Beyond the opening keynote, the newly released agenda reflects the sector’s growing maturity.
Across two days, the program features 70+ speakers, with representation from leading organizations including the FDA, Planned Parenthood, CVS Health Ventures, Samsung Next, NIH, WHO, and Maven Clinic.
Sessions span investment and deal flow, clinical innovation, regulation, data and technology, and market expansion, alongside dedicated pitch sessions and curated 1:1 matchmaking designed to turn insight into action.
The agenda has been built to facilitate meaningful connections across the ecosystem, with partnerships positioned as the primary driver of scale.
As women’s health continues to attract institutional capital and global attention, Women’s Health Week USA 2026 offers a clear snapshot of where the market is heading, and who is shaping it.
The full agenda is now live, with additional speakers and partners to be announced in the coming months.
View the full programme here.
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