News
AI In Health And Beyond: What To Expect In 2025

Artificial Intelligence is progressing quickly. From chatbots to generative AI content, the technology is being used in virtually every industry. And, as it enjoys more widespread use, it is becoming more advanced.
AI content is becoming more difficult to detect, and its use in data analysis is producing results across businesses and industries. In healthcare, as in most industries, AI is being used for everything from communication to automated data analysis and, in 2025, the industry will see greater innovation and improvements.
AI Improvements
The idea of artificial intelligence dates back to the automatons of ancient Greece, although the start of modern AI can be dated to the 1950s, especially Alan Turing’s imitation game (now known as the Turing Test). The technology has become prevalent in the past few years, though, as technology like smartphones and advanced processors have expanded artificial intelligence.
Today, the best AI apps for iPhone can generate AI voices and art. They can also, according to senior technology writer Alice Martin, be used to manage social media. As well as its benefits for personal use, AI is also a powerful tool used in the healthcare industry.
Improved Chatbot Communication
Chatbots can be used to answer quick questions and direct users to appropriate answers. Within the healthcare industry, these tools can be used to answer patient calls and direct the caller to the most appropriate ward or department.
As AI continues to develop, being trained by healthcare and communication specialists, it will be better equipped to deal with more complex enquiries. Although it is still some way off, AI could eventually be used to assist with diagnosis.
Administrative Assistance
As well as being used as chatbots for rapid responses to queries, AI can be deployed as virtual assistants. Virtual assistants are more advanced than chatbots and can manage calendars, arrange and rearrange meetings, and perform other tasks for healthcare professionals. They can also be used to book appointments, send follow-up letters, and offer more advanced features to patients.
Dealing With Data
AI is well-equipped to handle, read, and manipulate large volumes of data. This makes it especially useful for administrative tasks. As well as being able to work with patient data and health records, AI can aid in everything from patient applications to marketing and advertising. Patient data records must be accurate, and different departments and different organizations may hold different data on patients. This data needs to be amalgamated to provide the greatest benefits and assist in accurate diagnoses.
Marketing Prediction
Marketing is another area that relies on the use of large sets of data. It also uses predictive modelling and optimization, and these are areas where artificial intelligence is already well advanced. These marketing features can be used by healthcare institutions and private healthcare facilities, as well as pharmaceutical companies and manufacturers.
The health insurance industry will also benefit from more reliable and targeted marketing campaigns backed by predictive modelling.
Fraud Detection
Fraud is fairly commonplace within the healthcare industry and it is estimated that it costs the industry $250 billion a year or more. Typical fraud cases involve individuals fraudulently making claims against insurance, but they can also involve healthcare facilities and providers altering claims or submitting larger claims than are reasonable. Insurance companies invest large sums to try and identify and combat this type of fraud, and AI is positioned to help.
Machine learning algorithms are used to analyze the behaviors of individuals and healthcare providers. These algorithms can detect any anomalous activity, which may be indicative of fraudulent activity. AI can compare claims to previous claims by the same patient, as well as patterns established across the industry. With more data comes more accurate results, and 2025 is likely to see AI implemented in this way with greater frequency.
Improved AI Diagnostics
The healthcare industry has a wealth of diagnostic tools, with more tests regularly being introduced. Test results can include data provided by the patients themselves to medical imaging, blood tests, and more. Any one of these diagnostic tools can identify potential conditions.
When healthcare providers are looking at diagnostic information, they tend to look for very specific indicators, whereas AI can be used to highlight other, otherwise unseen, symptoms and signs. Various AI companies and specialists are looking at ways to improve AI diagnostics, and even Google is known to be advancing in this area of AI research.
Personalized Medication Plans
Medication plans are used in the treatment of various conditions and can require complex combinations of different types of treatment as well as various medications. AI can analyze patient responses to medication, as well as study treatment outcomes from other patients.
Using this information, AI can potentially develop more accurate and more effective medication plans, and so in real-time, while checking patient records for any potential issues. This also frees up time for healthcare providers to be able to meet with patients and receive diagnostic answers.
Predictive Analytics
Predictive analytics can be used throughout the patient journey, as well as in administrative roles within the healthcare industry. It can be used to predict potential outbreaks of illnesses or to predict the course of an individual’s illness. It can also be used to predict health and wellness epidemics that will sweep through nations, and then to use this and other information to devise action plans to help prevent the spread.
2025 is likely to see further moves into multimodal AI within healthcare. Multimodal AI means taking and using data from multiple sources. This will not only include diagnostic test results, but patient details from other sources.
Medical Claim And Insurance Assessments
Health insurance and medical claims are important components of the healthcare industry. Insurance underwriters use predictive modelling, taking into account patient data and previous health tests, to help determine the risks they pose.
To do this, they need to analyze large data sets related to applicants and the population as a whole. Machine learning algorithms use data that is updated in real-time to assess risks on the fly. AI can also be used to process medical claims and to identify likely fraud.
AI Regulations
AI is an emerging field. Some of the biggest companies in the world are working on their own AI solutions, and it is being implemented in various big industries, including healthcare. While this does mean that the technology continues to advance, it also means that patients and individuals need safeguarding.
As such, governments and government agencies are working on ways to implement safeguarding procedures and policies. 2025 is likely to see further AI regulation, and this will continue, especially as the technology becomes more advanced and as it is used to deal with highly personal information like medical records.
Conclusion
AI is a disruptive technology, and while it certainly isn’t a new technology, it has seen considerable jumps forward in the past few years. As well as being used in the development of different forms of content, it has found use in marketing, communication, and across a host of different industries and markets. Healthcare’s use of big data and its need for up-to-date analysis means that artificial intelligence continues to gain prominence within healthcare companies.
Wellness
Weekly app monitoring reduces breast cancer fatigue, study shows

Weekly app monitoring can reduce fatigue and improve daily life for women with metastatic breast cancer, according to a study.
The approach involves regularly asking patients about their wellbeing through an app and responding quickly when problems are identified.
Germany’s Federal Joint Committee, known as the G-BA, has recommended that the treatment model be incorporated into standard care.
Professor Maria Karsten, senior attending physician at the Charité Breast Cancer Center and initiator of the PRO B project, said: “The new medications often no longer need to be administered at the hospital but can be taken at home.
“As a result, we see patients less frequently at the hospital, and our medical oversight has become somewhat incomplete.
“In order to close this gap and provide patients with close support in spite of the distance, we have developed the PRO B digital treatment concept.”
Around 68,000 women in Germany are living with metastatic breast cancer, meaning the disease has spread to other organs.
At this stage, the cancer is generally considered incurable. Modern treatments can, however, temporarily control the disease and extend life expectancy by several years, with some women able to continue working.
At the centre of PRO B is an app that asks women up to 52 structured questions once a week about their symptoms, daily life and emotional wellbeing.
Questions include whether they have experienced pain, felt too tired to carry out their usual activities or experienced shortness of breath.
An algorithm analyses the answers and immediately alerts the treatment team when relevant changes are detected.
The team then contacts the patient within 48 hours to decide whether any action is needed.
Karsten said: “During these phone calls, for example, we discuss whether the dosage of anti-nausea medication should be adjusted or offer practical tips for managing the various symptoms.
“But we also detect serious side effects more quickly – such as those indicated by a seemingly harmless symptom like fatigue – and can immediately schedule the patient for an appointment at the hospital.”
The study involved 909 women with metastatic breast cancer aged 19 to 81 across 52 breast cancer centres in Germany and followed them for one year.
Around half received PRO B care alongside drug-based cancer treatment.
The other half answered questions about their wellbeing once every three months and were not contacted by their treatment teams in response.
Women receiving PRO B care reported significantly less fatigue, which refers to physical, emotional or mental exhaustion that can severely restrict daily life.
They also rated their physical functioning more positively and required fewer hospital admissions.
Karsten said: “These are effects that have a noticeable impact on the patients’ daily lives; the women are more capable and better able to manage their lives.
“We even have evidence that the PRO B approach extends the remaining lifespan for some patients. We are achieving all of this not through a new medication, but simply by regularly and systematically assessing the women’s well-being and responding accordingly.”
More than 90 per cent of women in the PRO B group said after the study that they wanted the approach to become part of routine care.
Stephanie Neumann-Johnston, 51, who took part in the study, said: “I feel like the app has saved my life several times.
“There are so many situations and incidents that you can’t make sense of – you have so many questions.
“With the app, I can look up common problems and find medically reviewed information, for example, about fatigue. That way, I can help myself, also on the weekends.
“And the personal contact provides me with emotional and medical support.
“For example, I can find out whether I’m allowed to take certain medication for a fever, or get an assessment of my situation: Should I go to the emergency department with these symptoms or not? The app takes a huge weight off your shoulders.”
Based on the medical findings and a health economic analysis, the G-BA recommended in June that PRO B should be incorporated into standard care.
This would allow patients with statutory health insurance to access the model in future when they receive the relevant diagnosis.
PD Dr Christoph Kowalski, department director at the German Cancer Society and a co-author, said: “This recommendation must now be implemented as quickly as possible.
“If a new care concept offers medical and economic benefits, we should not withhold it from the most seriously ill women.”
The health insurance companies involved in the project are also planning further developments so affected women can receive routine PRO B care before its wider introduction into standard care, with access expected to begin this autumn.
The care model will continue under the name “ida”, led by Karsten and her team.
The PRO B project ran from 2020 to 2024 and received around €4.8m from the Innovation Committee of the Federal Joint Committee.
The project was led by Karsten, with consortium partners BARMER, mkk – meine krankenkasse, DAK-Gesundheit, the German Cancer Society and OnkoZert GmbH.
Breast cancer is the most common cancer among women in Germany, with around one in eight expected to develop the disease during their lifetime.
Worldwide, breast cancer is the leading cause of cancer-related deaths.
Despite advances in treatment, 30 per cent of women with early-stage breast cancer and up to 70 per cent of those with lymph node involvement in later stages develop distant metastases, which typically make the disease incurable.
For patients with metastatic breast cancer, treatment aims to prolong life while maintaining the best possible quality of life.
Since 2016, the G-BA has been responsible for supporting new forms of care that go beyond existing standards, as well as health services research aimed at improving healthcare quality in Germany.
Its Innovation Fund is financed through contributions from statutory health insurance plans and the Health Fund.
Pregnancy
Higher doses of common fertility drug may increase pregnancy risks

Higher cumulative doses of common fertility drug clomiphene citrate may increase pregnancy loss risks, according to new research.
Around one in six people experience infertility, with irregular or absent ovulation among the most common causes.
Clomiphene citrate has long been a mainstay of fertility treatment, but Adelaide University research has raised concerns about higher cumulative doses.
The new study found that high doses of clomiphene citrate accumulated over multiple fertility treatment cycles could increase the risk of pregnancy loss.
Lead author associate professor Sheree Boulet said the findings showed a clear dose-response relationship, meaning the risks increased as cumulative exposure rose.
She said: “Women who received higher cumulative doses of clomiphene citrate experienced progressively greater risks of adverse pregnancy outcomes.
“We examined more than 21,000 embryo transfer cycles across four cumulative dose categories and found that increasing the dose did not significantly improve the chance of a live birth.
“Our findings suggest there may be a point where increasing the dose offers little additional benefit while exposing women to greater risk, highlighting the importance of carefully balancing effectiveness with safety when making treatment decisions.”
Supported by the NHMRC and conducted in partnership with Boston University and the Centers for Disease Control and Prevention, researchers analysed 21,004 IVF embryo transfer cycles in the US.
Women receiving cumulative doses of 500mg to 749mg of clomiphene citrate had a 12 per cent higher risk of miscarriage, while those receiving 750mg to 999mg had a 38 per cent higher risk.
Women receiving cumulative doses of 750mg or more were also more than twice as likely to have twins or other multiple births.
Rates of spontaneous abortion, another term for miscarriage, increased as the dose rose.
Researchers also recorded more than a threefold increase in stillbirth at the highest dose, although the finding was not statistically significant because that dose was rare. Larger studies are needed to confirm the association.
The finding is consistent with an earlier Adelaide University study that showed a doubling of neonatal death in pregnancies involving clomiphene citrate. Neonatal death means the death of a baby shortly after birth.
Higher cumulative doses did not improve the chance of a live birth, but did increase twinning, which raises the risk of adverse outcomes for both mother and child.
Clomiphene citrate is one of the world’s most widely prescribed fertility drugs. It has been prescribed to millions of women worldwide since 1967 and remains a recommended first-line treatment for ovulation induction.
The drug is recognised as an essential medicine by the World Health Organization. It works by stimulating the ovaries to release eggs, increasing the chance of pregnancy.
Women who do not respond to lower doses, or who require multiple treatment cycles, may receive progressively higher cumulative doses over time.
The findings build on a series of studies from Adelaide University’s Robinson Research Institute linking clomiphene citrate with increased risks of pregnancy loss, stillbirth, perinatal death and some birth defects.
Experimental studies in mice supported these findings, showing that higher doses reduced successful pregnancies and were associated with pregnancy loss, impaired fetal growth and developmental abnormalities.
Professor Michael Davies, senior researcher and co-author of all the studies, said the latest work builds on more than two decades of Adelaide-led research into the safety of fertility treatments.
He said: “Clomiphene citrate has been used by many women since 1967, but it has never been comprehensively evaluated in large prospective clinical trials.
“Our studies indicate that women respond differently to clomiphene citrate and that increasing cumulative doses may increase the risk of adverse pregnancy outcomes without improving the likelihood of a live birth.
“The findings confirm and extend our previous studies in both human and mouse models which highlight the need to better understand the dose-response relationship and whether more personalised dosing strategies could improve safety.
“Until we can better understand these differences, it remains important that clinicians rigorously follow manufacturer’s safety recommendations and avoid unnecessarily increasing cumulative doses.
“The same questions are now being asked of newer ovulation-inducing medications, so any move away from clomiphene citrate should also be guided by robust evidence rather than assumptions about safety.”
Entrepreneur
Women’s Health Week Europe 2026 releases fully populated agenda ahead of October summit

Women’s Health Week Europe 2026 has released its fully populated speaker and session lineup ahead of the event’s return to The Emirates Stadium in London on 7–8 October, with 80+ speakers now confirmed across two dedicated stages.
The programme
The agenda runs across two dedicated stages in parallel, plus two pitch competitions across both days.
The Global Stage opens with a keynote from Merete Clausen (EIF) before moving into sessions on funding trends, AI, the gender data gap, the wearable revolution, and European policy.
Standout sessions include The Age of Digital TransformAItion featuring Nichole Young-Lin (Google), Frida Polli (MIT), and Sapna Shah (Sie Ventures); Lone Wolf or Pack Leader on collaboration versus fragmentation, with Eirini Rapti (Inne), Tatum Getty (Thena Capital), Novo Nordisk, and Jen Roberts-Woods (Borski Fund); and a live debate on whether the women’s health label helps or hinders founders. Day one closes with a keynote from Alison Cave, Chief Safety Officer at the MHRA.
The Scale Stage runs a practical playbook track in parallel, with sessions covering regulatory approval pathways, international expansion, the founder’s legal playbook, PR strategy, and implementing AI into a women’s health business.
The Reverse Pitch flips the usual format: investors and corporates pitch the room on what they are actively looking to fund, acquire, or partner on right now.
View the full agenda and speaker lineup
Pitch competitions
The WHW Europe pitch competitions are back, taking place in front of the audience across both days on the mainstage. 16 finalists will compete across two categories: Consumer & Tech on day 1 and Medical Devices & Therapeutics on day 2.
Any company treating a condition that affects women exclusively, differently, or disproportionately is eligible to apply.
Applications and close 28 August 2026.
Previous alumni include Circe, who secured £100k from Innovate UK, BoobyBiome, who closed a £2.5M seed round post-WHW Europe, and Amilis, who secured £1M at London Tech Week after winning at WHW USA 2026.
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