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HealthPlus Fertility: first in the UAE to offer Future Fertility’s AI-powered oocyte assessment tech
Unlike the traditional approach to estimating egg quality, Future Fertility’s software considers individual variability
HealthPlus Fertility, a prominent fertility clinic network in the United Arab Emirates, is proud to announce its strategic partnership with Future Fertility, the global leader in clinically validated AI-powered fertility solutions.
This partnership marks a significant milestone in the UAE’s fertility landscape, making HealthPlus Fertility the first network of clinics in the region to offer Future Fertility’s personalised oocyte quality reports to its patients.
Services will be available at the clinics in Dubai and Abu Dhabi from October 2023.
Future Fertility’s software leverages artificial intelligence (AI) to analyse oocyte images and provide insight into the reproductive potential of each egg.
Unlike the traditional approach to estimating egg quality, which relies on a patient’s age group and the number of mature eggs retrieved, Future Fertility‘s software considers individual variability. This valuable information empowers patients to make more informed decisions along the fertility journey and enables providers to better optimize treatment plans.
VIOLET, for egg freezing patients, and MAGENTA, for IVF-ICSI patients, are already in use in more than 15 countries, revolutionising the way fertility specialists and embryologists assess egg quality.
HealthPlus Fertility, known for its commitment to excellence in reproductive healthcare, views this partnership as a significant value proposition for its patients.
“At HealthPlus Fertility, we are dedicated to offering the latest advancements in fertility care. Partnering with Future Fertility allows us to deliver tailored insights that enhance patient experiences and have the potential to improve outcomes,” says Jules McDonald, director of clinical operations at HealthPlus Fertility.
Future Fertility’s CEO Christy Prada expressed excitement about increasing access to this technology and partnering with HealthPlus to bring such services to the region.
“We are thrilled that our oocyte quality reports are now available to fertility patients in the UAE. Our goal has always been to empower patients and their providers with personalised insights, enabling them to make informed decisions.
“We couldn’t be more pleased to partner with a highly distinguished and accredited network like HealthPlus, who are renowned for their impressive commitment to quality and patient care.”
Dr Walid Sayed, consultant reproductive endocrinology and infertility and medical director at HealthPlus Fertility, also highlighted the scientific advantages of Future Fertility’s tools, noting: “Until now, embryologists faced challenges in scoring oocyte quality manually, as there has been no validated, agreed-upon oocyte scoring system.
“Future Fertility’s technology bridges this gap, providing a consistent and objective approach to assessing oocyte quality.”
This collaboration comes at a time when the IVF and egg freezing market in the UAE is experiencing remarkable growth.
According to market research, the UAE IVF market is projected to expand at a compound annual growth rate of around 14.12 per cent from 2022 to 2027. This growth is driven by various factors, including an increase in infertility cases and the rising popularity of IVF treatments.
Additionally, the government’s support and changing cultural attitudes have fuelled demand for fertility treatments. Notably, legislation changes in 2021 allowed patients to undergo egg freezing for both medical and social reasons.
The new regulation also allowed human embryos to be frozen for up to five years.
HealthPlus Fertility and Future Fertility are excited to embark on this new partnership and look forward to collaborating on scientific studies that explore novel applications for AI technology and its role in enhancing fertility treatments in the UAE.
Together, they aim to bring innovative and cutting-edge solutions to patients, empowering them on their fertility journey.

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WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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