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New report reveals must-know surging women’s health and wellness trends

By Fard Johnmar health futurist, strategist, and co-founder of the FemAging Project

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Search data can be a great source of insight that can improve our understanding of what’s happening in tech, popular culture, health and more. It can also deliver — sometimes surprising — details about emerging trends.

In recent months, we have been analysing search data to understand the topics and trends that are capturing the attention of women globally.

Our goal is not only to understand popular subjects, but what issues are growing in importance over time.

This information can provide a glimpse into the future of women’s health and wellness, help us anticipate needs, and allocate human and financial resources toward the innovations required to address them.

One search trend we found growing in importance was self-care. Particularly, self-care related to:

  • Women’s health in general 
  • Female entrepreneurs 
  • Women over 50

Our analysis reveals that global searches for these self-care-related topics increased by 600 per cent between December 2024 and 2025. Why is this?

According to a Bayer survey, 89 per cent of U.S. women “practice at least one self-care approach” and 94 per cent incorporate one healthy habit into their daily routines such as walking, staying hydrated and taking vitamins and supplements.”

While a focus on female self-care is understandable given these statistics, what stands out in the trend data is an increased interest in self-care for female entrepreneurs and women over 50. 

According to a Wells Fargo report, “women-owned businesses continue to fuel the economy, representing 39.1 per cent of all businesses – over 14 million – employing 12.2 million workers, and generating $2.7 trillion in revenue.”

The interest in self-care for women over 50 is also not surprising.

As outlined in our 2023 FemAging study, mental health, wellness (and sleep) were top areas of concern for women ages 40-65.

Women over 50 have many perspectives on self-care, which are shared in an October New York Times article featuring select responses from more than 3,100 women.

We’ve continued to examine emerging women’s health trends revealed by online search. Some of this research is featured in our new report: 20 Surging 2024 Women’s Health, Wellness and Beauty Trends.

Here are some of the questions answered in the report: 

  • What is the rising nutrition strategy women with menopause are using to manage hot flashes, weight gain and hormonal health?
  • Why did online searches for this beauty tech skin solution jump by 17,000 per cent in 2024?
  • Women are very interested in this common behavioral health condition. What is it?
  • Why are women worried about healthy ageing and what solutions are they turning toward to maximize their health?

Learn the answers to these questions by downloading the report free of charge here.

About the Author

Fard Johnmar is a health futurist, strategist, and co-founder of the FemAging Project, a global initiative focused on providing insights, intelligence and connections to help drive women’s health innovation — especially for those aged 40+. Femalytics is a FemAging Project initiative.

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Higher nighttime temps linked to increased risk of autism diagnosis in children – study

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Nighttime temperatures during pregnancy may be linked to a higher chance of an autism diagnosis in children, a recent study suggests.

The research tracked nearly 295,000 mother-child pairs in Southern California from 2001 to 2014 and linked warmer overnight temperatures with higher risk in early and late pregnancy.

Children of mothers exposed to higher than typical nighttime temperatures during weeks one to 10 of pregnancy had a 15 per cent higher risk of an autism diagnosis.

Exposure during weeks 30 to 37 was linked to a 13 per cent higher risk.

 Lead author David Luglio, a post-doctoral fellow at Tulane University, said: “A key takeaway is that we identified specific windows when a mother and her developing child can be most affected by exposures to higher nighttime temperatures.

“This is critical and hopefully can help mothers prepare accordingly.”

The study is described as the first to examine how temperature may affect fetal neurodevelopment, the process by which a baby’s brain and nervous system form during pregnancy.

Extreme temperatures linked to increased risk were classified as above the 90th percentile, meaning 3.6°F hotter than average, and the 99th percentile, 5.6°F above average.

The association held even after researchers accounted for factors such as neighbourhood conditions, vegetation and fine-particle air pollution.

The study could not account for other factors such as access to air conditioning. Researchers did not find the same association with daytime temperatures, potentially because people spend more time away from home during the day.

“Heat waves are becoming more frequent, and people may only think of the dangers of daytime heat exposure,” said Mostafijur Rahman, assistant professor of environmental health sciences at Tulane University.

“These results indicate a strong association between high nighttime temperatures during pregnancy and autism risk in children and show that we need to think about exposure to heat around the clock.”

The study did not examine how higher temperatures at night might affect prenatal development, though Luglio said it is possible that warmer nights disrupt sleep for pregnant mothers.

Previous research has suggested insufficient sleep during pregnancy may be linked to a higher risk of neurocognitive delays in children.

“Extreme heat exposure during pregnancy has been linked to a range of adverse health outcomes, including prenatal neurodevelopment delays and complications with an embryo’s development of a central nervous system,” Luglio said.

“The goal of our study was to specifically explore the link between prenatal heat exposure and autism diagnoses for the first time.”

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WHO hosts parliamentary dialogue on women’s health

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The World Health Organization (WHO) welcomed a delegation of parliamentarians to its Geneva headquarters for a high-level dialogue on women’s health and sexual and reproductive health and rights.

The meeting on 20 January 2026 focused on women’s health, sexual and reproductive health and rights, noncommunicable diseases (long-term conditions such as cancer and diabetes) and global health cooperation.

The exchange was convened by the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, bringing together parliamentarians from Albania, Germany, Georgia, Mexico, Slovakia, South Africa, Sri Lanka, Sweden and Zimbabwe.

A central theme was the need to move beyond fragmented approaches to women’s health.

Dr Alia El-Yassir, WHO director for gender, equity and diversity, highlighted that outcomes are shaped by gender inequalities, social norms and structural barriers across the life course, requiring coordinated action across health systems.

Thirty years after the Beijing Declaration and Platform for Action, a landmark framework adopted in 1995 to advance gender equality and women’s rights, Dr Anna Coates, WHO gender equality technical lead, noted that progress on women’s health remains uneven.

She called for health systems that are more gender-responsive and able to address women’s health holistically across the life course.

Parliamentarians stressed that health is inseparable from wider social and economic policies, and called for stronger links between evidence, legislation and measurable impact at country level.

The meeting also focused on sexual and reproductive health and rights, where parliamentarians expressed interest in engaging on issues that directly affect their constituents.

Dr Pascale Allotey, director of WHO’s Department of Sexual, Reproductive, Maternal, Child, Adolescent Health and Ageing, outlined WHO’s life-course approach to sexual and reproductive health and rights.

She highlighted how needs evolve from birth to older age and how these are shaped by social determinants, humanitarian crises and demographic trends.

Dr Allotey underscored the role of parliamentarians in advancing sexual and reproductive health and rights and the importance of continued engagement with WHO to support evidence-based policy-making.

The agenda highlighted cancer as a growing priority for women’s health and for health system sustainability. Dr Prebo Barango, lead for the Cervical Cancer Elimination Initiative, Dr Meghan Doherty, consultant for palliative care, and Santiago Milan, lead for the WHO Global Platform for Access to Childhood Cancer Medicine, presented WHO’s integrated approach to cancer control.

Palliative care is treatment and support that aims to improve quality of life for people with serious illness by managing pain and other symptoms.

The discussion underlined the need for sustained political commitment and domestic investment to address noncommunicable diseases.

Parliamentarians shared national experiences showing the social and economic impacts of cancer on families and caregivers, reinforcing the importance of improving health literacy, reducing stigma and delivering people-centred care.

The meeting also addressed the state of global multilateralism.

Dr Jeremy Farrar, assistant director-general for health promotion, disease prevention and care, outlined how WHO has restructured to enhance efficiency, impact and capacity to support countries.

He reaffirmed WHO’s commitment to more systematic engagement with parliaments, recognising their role in shaping health policy, legislation and budgets.

The exchange concluded with a call for continued collaboration, including through partnerships with the Konrad-Adenauer-Stiftung and the UNITE Parliamentarians Network for Global Health, ahead of the UNITE Global Summit 2026 on 6–7 March in Manila, the Philippines.

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Insight

FDA approves Agilent test for ovarian cancer

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Agilent has FDA approval for a test to identify ovarian cancer patients who may be eligible for immunotherapy.

Agilent’s PD-L1 IHC 22C3 pharmDx is the only FDA-approved companion diagnostic to help identify patients with epithelial ovarian, fallopian tube or primary peritoneal carcinoma whose tumours express PD-L1 and who may be eligible for treatment with KEYTRUDA, Merck’s anti-PD-1 therapy.

A companion diagnostic is a test used alongside a specific treatment to show whether a patient is suitable for that therapy. PD-L1 is a protein on some cancer cells that helps tumours evade the immune system.

These cancers affect the reproductive system and the lining of the abdominal cavity.

The test enables pathologists to assess PD-L1 expression at diagnosis to support treatment decisions in a disease where options remain limited for many.

This is the seventh FDA-approved companion diagnostic indication for PD-L1 IHC 22C3 pharmDx for use with KEYTRUDA.

Nina Green, vice president and general manager of Agilent’s clinical diagnostics division, said: “Delivering effective precision oncology requires close collaboration between diagnostics and therapeutics, and this FDA approval reflects Agilent’s long-standing industry partnership in companion diagnostics.

“We are proud to enable pathologists to identify patients with EOC who may benefit from immunotherapy.

“As the first immuno-oncology approval for this disease, this milestone underscores our commitment to advancing precision medicine and expanding access to innovative cancer treatments worldwide.”

PD-L1 expression with this test was evaluated in the KEYNOTE-B96 clinical trial supporting its use to identify patients who may benefit from KEYTRUDA.

In the US, ovarian cancer caused approximately 12,730 deaths in 2025 and the five-year survival rate was 51.6 per cent between 2015 and 2021.

In addition to these cancer types, the test is indicated in the US to help identify patients with non-small cell lung cancer, oesophageal squamous cell carcinoma, cervical cancer, head and neck squamous cell carcinoma, triple-negative breast cancer and gastric or gastro-oesophageal junction adenocarcinoma who may benefit from treatment with KEYTRUDA.

The test was developed by Agilent with Merck as a companion diagnostic for KEYTRUDA.

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