Insight
Why we must prioritise R&D to uplift maternal health standards
By Angela Brady, global innovation and partnering director at global health and nutrition company H&H Group
By investing in R&D for maternal health, we can offer women more choice and support to improve their experience throughout their journey.
Over the past few years, significant strides have been made in advancing maternal health, and supporting more women in their journey to motherhood – from predictive diagnostic tools to AI-enabled ultrasounds. Nonetheless, we still have a long way to go.
Far too many expectant mothers are still lacking the essential resources needed to nurture a healthy pregnancy. Recent research shows a staggering 90 per cent of women trying for a baby lack essential nutrients needed for a healthy pregnancy.
The research found that in pre-conception, nine in 10 women had marginal or low levels of folate, riboflavin, vitamin B12 or vitamin D. Moreover, many in their later stages of pregnancy showed signs of vitamin B6 deficiency.
These widespread deficiencies in critical nutrients pose significant risks to maternal health and foetal development, underscoring the urgent need to address them and better support women.
These deficiencies can have long term consequences for the child, impairing their physical and cognitive development, which is why nutrition is so important prior to, and during pregnancy. With the stakes this high, empowering women with the nutritional supplements needed to ensure they are supported throughout their journey to motherhood is vital.
Opening up access and educating women on the importance of these nutrients are the first steps for healthcare providers. Still, we all have a shared responsibility in improving and setting new standards for maternal health and prenatal wellness long term.
To tackle the crisis of deficiencies among expectant mothers and those looking to conceive, ongoing research and development (R&D) in maternal health needs to be prioritised.
Investing in progress – learning from women, to better support women
By gaining a deeper understanding of maternal health and foetal development, we can innovate ingredients that are both more accessible and of a higher quality for women.
Achieving this, however, requires more investment into research that identifies current disparities and nutrient gaps, and investigates initiatives and supplements that can address these issues, including the mental health of the mother.
Mental wellbeing pre-conception and during pregnancy are often overlooked and it’s crucial that women receive the appropriate support at these times and including postpartum. This holistic approach of supporting physical and mental wellbeing reduces the likelihood of complications during pregnancy which could have long term health consequences for mother and child.
It also maximises the postpartum bonding where developing emotional connection and attachment facilitates breastfeeding and stimulates social growth.
It’s encouraging to see foundations such as the Gates Foundation invest in R&D to spur innovations in health and nutrition that can improve maternal health outcomes and aid prevention, detection and treatment of conditions that affect women.
In the global wellness space, H&H Group’s non-profit research organisation, BINC (Biostime Institute Nutrition and Care), is spearheading research to support more women in their journey to motherhood.
We know pioneering initiatives to advance the story for good maternal health – from preconception to early child infancy – is critical. To combat nutrient deficiencies and enhance access to prenatal vitamins for maternal and infant health and wellness, we must put efforts into research first.
By continuing to invest in R&D for maternal health, we can offer women more choice and support to improve their experience throughout their journey, raising the standards for maternal health.
Plugging nutrition gaps – translating insights into innovative solutions
For women with busy lifestyles, getting the exact right amount of nutrients needed can be challenging. It doesn’t help that at a time where women are already contending with pregnancy related challenges – both mental and physical – they are also in a critical window where nutrition is paramount.
With all this in mind, it can understandably be difficult to keep track of nutritional intake, which is why a simpler solution is needed.
Simply put, for women struggling to intake the key vitamins and nutrients needed to support a healthy pregnancy, there needs to be better, and more accessible options available, such as wearables and at-home diagnostics for monitoring and tracking maternal and foetal health.
The hope is that by prioritising R&D, we can create more innovative products that can plug this gap, and tackle deficiencies head on.
With more pioneering research, we can develop more products and solutions to nurture healthy pregnancies and set new standards for health, wellness and care.
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Insight
Topical HRT protects bone density in women with period loss – study
Transdermal HRT best protects bone density in women with functional hypothalamic amenorrhoea, a condition that stops periods, a review of trials has found.
The meta-analysis pooled randomised clinical trials involving 692 participants and found transdermal hormone replacement therapy and teriparatide increased bone mineral density by between 2 and 13 per cent.
Functional hypothalamic amenorrhoea can follow anorexia or intense exercise. Bone mineral density measures bone strength and the amount of mineral in bone.
Around half of women with the condition have low bone mineral density, compared with about 1 per cent of healthy women, and their fracture risk is up to seven times higher.
The research was conducted by scientists at Imperial College London and Imperial College Healthcare NHS Trust.
Professor Alexander Comninos, senior author of the study and consultant endocrinologist at the trust, said: “Bone density is lost very rapidly in FHA and so addressing bone health early is very important to reduce the lifelong risk of fractures.
“Our study provides much needed comparisons of all the available treatments from all available studies.
“Clearly the best treatment is to restore normal menstrual cycles and therefore oestrogen levels through various psychological, nutritional or exercise interventions – but that is not always possible.
“The foundation for bone health is good calcium and vitamin D intake (through diet and/or supplements) but we have additional treatments that are more effective.”
When FHA is diagnosed, clinicians first try to restore periods through lifestyle measures, including psychological and dietary support, but these can fail. Guidelines then recommend giving oestrogen, though the best form was unclear.
The team reviewed all prior randomised trials comparing therapies, including oral and transdermal oestrogen, and also assessed teriparatide, a prescription bone-building drug used for severe osteoporosis.
They found no significant benefit for oral contraceptive pills or oral hormone therapy.
A recent UK audit reported that about a quarter of women with anorexia-related FHA are prescribed the oral contraceptive pill for bone loss; the study suggests using transdermal therapy instead.
Comninos said: “Our goal is simple: to help women receive the right treatment sooner and to protect their bone health in the long-term.
“We hope this study provides clinicians with better evidence to choose transdermal oestrogen when prescribing oestrogen and so inform future practice guidelines.
“Right now, millions of women with FHA may not be receiving the best treatments for their bone health.”
Insight
AI cuts interval breast cancers in Swedish trial
Wellness
WUKA and Royal Yachting Association partner to support women and girls in sailing
WUKA has announced a groundbreaking partnership with the Royal Yachting Association (RYA), including RYA Scotland and RYA Northern Ireland, supporting women and girls in sailing.
Building on WUKA’s growing #TackleAnything campaign – which has already reached thousands of girls across sports in the UK – this collaboration brings practical period solutions into sailing.
Together, WUKA and the RYA are committed to breaking down barriers so periods never limit confidence, participation, or performance on the water.
Ruby Raut, WUKA founder & CEO, said: “Partnering with the RYA has been incredibly important for us at WUKA.
“Sailing is an amazing way for women and girls to build confidence, and periods shouldn’t hold anyone back from enjoying the water or reaching their full potential.
“Through this partnership and our #TackleAnything campaign, we’re proud to provide practical solutions and innovative products that help female sailors feel comfortable, confident, and free to focus on learning, performing, and having fun.
“Breaking down barriers and supporting women to tackle anything — on land, at sea, and everywhere in between – has never felt more meaningful.”
WUKA, which stands for Wake-Up Kick Ass, shares the RYA’s commitment to inclusivity and empowerment.
In 2023, WUKA launched #TackleAnything, a campaign supporting women, girls and sportspeople with periods. Since its launch, the initiative has reached 3,576 girls across 46 clubs and partnered with a range of sports across the UK – from Scottish Gymnastics to Titans wheelchair basketball – helping young athletes play without limits and stay confident, comfortable, and in the game.
The brand offers period-friendly aquatic apparel and practical solutions that help women train and compete with freedom of movement and total assurance.
Through this partnership, WUKA will provide innovative period swimwear for young sailors across key RYA programmes, including the NI Sailing Team, the RYA Scotland Performance Pathway Programme, and the British Sailing Pathways Talent Academies.
By combining WUKA’s mission to challenge stigma with the RYA’s commitment to inclusion, the partnership ensures young sailors can focus on what matters most – learning, performing, and enjoying their time on the water – with confidence and comfort. RYA members will also receive a 10 per cent discount on WUKA products.
Sailing offers incredible benefits for women and girls, but time on the water can present unique challenges -particularly during menstruation.
Together, WUKA and the RYA are providing practical solutions that remove these barriers, helping young sailors participate fully and confidently in the sport.
Sara Sutcliffe, RYA CEO, said: “At the RYA, we have been making strides to break down barriers for women of all ages to help ensure they can experience the water in a supportive and positive environment.
“From education workshops and practical sessions, we want to make sure our female sailors are empowered and this partnership is another great example of how we can demonstrate possible tools to equip them to succeed”.
This partnership is part of the RYA’s wider commitment to making sailing a sport where women and girls can thrive. Alongside initiatives such as the Female Futures Group, the Women’s Race Officials Programme and all new Talent Academy Female Future’s Camps; it demonstrates a continued focus on removing barriers and creating meaningful opportunities across every stage of the sailing.
WUKA’s involvement ensures that practical solutions are available on the water, from innovative period swimwear to support resources, helping young sailors feel fully equipped and confident during training and competition.
By integrating these tools into RYA programmes, WUKA brings a new level of comfort and assurance to female athletes, allowing them to focus entirely on performance, enjoyment, and growth in the sport.
For any women and girls looking to learn more about sailing, visit www.rya.org.uk.
For more information on WUKA visit www.wuka.co.uk.
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