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‘Femtech addresses critical unmet needs in the women’s health space’

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Dr Pamela Walker tells FemTech World everything we need to know about the femtech market.

Can you tell our readers a little bit about yourself?

I am a healthcare strategic growth specialist and award winning MedTech angel investor. I have been passionate about the healthcare space my whole life, and this drive pushed me to complete a PhD in Neuroscience, followed more recently by an Executive MBA (both from Oxford).

I have devoted my career to helping get treatments and medical devices to the patients that need them, and optimising the support patients, caregivers and healthcare professionals need to improve outcomes.

To make this impact, I work with Pharma and MedTech corporates as well as Private Equity and VC funds, advising on acquisitions and optimising commercialisations in the UK, US and worldwide.  I am a Partner at Gate One, heading up the Life Sciences sector, Gate One Incubator and investment channel. I am also an avid investor with THENA Capital and Angel Academe, and board advisor to a number of our portfolio investments.

Why is it important to invest in femtech?

Femtech is an important sector, addressing critical unmet needs in the women’s health space. It leverages tech innovations that we have at our fingertips and applies them to critical gaps in healthcare for over 50 per cent of the world’s population.

In 2021, the gender healthcare gap gained visibility in the UK with the publication of the House of Lords Library report. This report highlights that the UK has the largest female health gap in the G20 and the 12th largest globally. This past summer, NHS England published its strategy on how the gap should be addressed.

Independent reports and inquiries have highlighted where this gap is most visible:

  • Mental health, heart conditions, and pain treatment are some of the areas for which women are not offered the same level of care as men.
  • Women’s health is under researched and is given a lower priority when it comes to health services: less is known about conditions that only affect women including common gynaecological conditions that can have severe impacts on health and wellbeing. For example, it takes seven to eight years for women to receive a diagnosis of endometriosis, with 40% of women needing 10 or more GP appointments before being referred to a specialist.
  • Clinical research in women is dramatically lower than in men, and gender biases in clinical trials are contributing to worse health outcomes for women vs men.

This evidence has highlighted the need for greater focus on women’s health. The market must consider women as a sizeable consumer group. This is an underserved group that is increasingly educated, employed, and receiving attention from diversity and inclusion benchmarks at a global level.

Women represent an important consumer group to be marketed to and a discerning group that will prefer products relevant for them. Companies that consider them will win.

What do you think is missing in the femtech industry?

There are a number of novelty products and me-too solutions in this space, at the moment. Although there are products targeting key points in the female lifecycle, most, however, are still finding their feet. Some are missing a business model for longevity, others are very niche and will struggle to gain uptake, others have unclear value propositions. Overall, evidence of impact hasn’t quite yet pulled through, but there is a lot of excellent innovation kicking off.

From a product development standpoint, design and execution support is needed. There is a medium-term gap to address the gender healthcare gap imbalance through the drug and medical product development process. Innovations that optimise the development process with a gender balanced lens will be in demand.

What do you see in the future of femtech?

Meaningful, purposeful, and effective solutions. Holistic solutions that streamline and simplify tools/support/tech to the issues that matter most to women. These might include:

  • Enablers to improve clinical research by gathering data and partnering with research centres. There is a need to accelerate understanding and research in women’s health whether it leads to better supporting female athletes or better understanding risk factors and treatment outcomes for women.
  • Solutions that optimise pre-post natal and menopause (beyond education and community support) are key. Women have an important role to play in the global economy. At present, we aren’t achieving our full potential. Femtech is pivotal in this space to ensure that those who want, can fully participate and perform in the workforce, whatever stage of life they are at.
  • Remote tech: Health systems are under pressure, solutions that empower women to engage with maintenance/ prevention of their health outside of hospitals (e.g. at home annual testing) are transformational.
  • Innovations for earlier disease (eg cancer) detection: these can help to reduce the need for traumatic and expensive surgeries and treatments.

How can digital tools impact the femtech market?

FemTech by its very name is reliant heavily on tech innovation. Real impact will be:

  • significant builds on current solutions that improve health outcomes and / or the female experience, OR
  • carving out new solutions to unmet need spaces.

Leveraging nascent digital tools and optimising them for the female market (keeping this customer group at the heart of design, production and experience) will be critical to maximise impact.

 

 

 

Dr. Pamela Walker

Insight

The technology exists: Why are women still waiting?

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By Jane Lewis, chief operating officer, chief financial officer and women’s health lead, ABHI

For years, the conversation around women’s health has rightly focused on recognition.

Recognition that women wait longer for diagnosis. Recognition that symptoms are too often dismissed or normalised. Recognition that healthcare systems have historically been designed around male biology, leaving gaps in research, evidence and care.

That recognition matters. But awareness alone will not improve outcomes.

The challenge facing women’s health today is no longer simply identifying the problem. It is acting on the solutions already available.

At ABHI’s Women’s Health Summit earlier this year, leaders from across healthcare, government, academia and industry came together to discuss the future of women’s health.

One message emerged repeatedly throughout the day: we do not have an innovation problem.

Across medical devices, diagnostics, digital health and genomics, there are already technologies capable of transforming outcomes for women.

From self-sampling approaches for cervical screening and non-invasive diagnostics to AI-enabled tools and advanced imaging, innovation is happening. The question is whether healthcare systems can adopt it quickly enough.

Too often, promising technologies become trapped in pilot programmes, fragmented procurement processes or lengthy implementation pathways. Evidence generation, commissioning and adoption are frequently treated as separate challenges rather than part of a single journey.

The consequence is that innovations capable of improving quality of life and reducing pressure on health services take years to reach the women who could benefit from them.

This matters because women’s health extends far beyond reproductive health.

Historically, many discussions have centred on fertility, pregnancy and gynaecological conditions. These remain critically important, but they represent only part of the picture.

Women experience cardiovascular disease differently to men. They are disproportionately affected by autoimmune conditions. They face distinct health challenges throughout their lives, from adolescence to healthy ageing.

                            Jane Lewis

Yet healthcare systems often continue to approach these issues in isolation.

A woman does not experience her health in separate compartments. Pregnancy, cardiovascular risk, menopause, mental health and musculoskeletal conditions are interconnected.

Healthcare systems need to reflect that reality through more integrated, life-course approaches to care.

There has never been a better opportunity to do so.

Across the NHS, the shift towards prevention, community-based care and digital transformation aligns closely with the needs of women’s health.

Women’s Health Hubs are already demonstrating the benefits of bringing services together around the needs of women rather than organisational boundaries. Digital technologies are helping to identify risk earlier and support more personalised care.

Innovation can help deliver all three of the NHS’s major transformation ambitions: moving from treatment to prevention, from hospital to community, and from analogue to digital care.

But innovation alone is not enough.

Closing the women’s health gap also requires us to address longstanding gaps in research and evidence.

Women remain underrepresented in many areas of clinical research, and sex-disaggregated analysis is not always applied consistently. The result is that clinical pathways and treatment decisions are often based on evidence that does not fully reflect female physiology.

Better data, stronger research participation and greater focus on female-specific and female-predominant conditions will be essential.

There is also a compelling economic case for action.

Women’s health is often framed as an equality issue, and equality remains central. But poor health affects workforce participation, productivity and economic growth.

Improving outcomes for women benefits not only patients, but employers, healthcare systems and wider society.

Yet despite this, women’s health innovation continues to attract only a fraction of the investment directed towards other areas of healthcare.

That is beginning to change.

Across the UK and internationally, momentum is building. Governments, investors, researchers and innovators increasingly recognise that women’s health is both a societal necessity and an economic opportunity.

The conversation has moved on significantly in recent years. Topics that were once overlooked are now firmly on the policy agenda.

The next challenge is ensuring that awareness translates into action.

The technologies exist. The evidence is growing. The policy direction is increasingly clear.

ABHI is increasingly taking this agenda beyond national boundaries. Through our engagement with international industry associations, policymakers and healthcare leaders, we are working to ensure that women’s health is recognised as both a health and economic priority.

We are helping to shape discussions on innovation, regulation, investment and adoption, while sharing lessons from the UK with partners around the world.

Whether addressing the gender health gap, improving access to diagnostics or accelerating the uptake of new technologies, international collaboration will be essential.

The challenge now is not recognising the need for change, but delivering it.

Women have waited long enough for acknowledgement of the problem. They should not have to wait any longer for the benefits of the solutions that already exist.

ABHI is the UK’s leading industry association for HealthTech. Its members, ranging from multinationals to small and medium-sized enterprises (SMEs), develop and supply technologies spanning everything from syringes and wound dressings to surgical robots, diagnostics, and digitally enabled healthcare solutions. ABHI’s 400 member companies represent approximately 80% of the UK HealthTech sector by value.

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Women with PMOS should have annual NHS checks, new guidance says

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Women with PMOS should receive annual NHS checks to spot related health risks sooner, according to new draft guidance.

Polyendocrine metabolic ovarian syndrome (PMOS) is a complex condition that can have wide-ranging effects across the body.

It affects around one in eight women and was formerly known as polycystic ovary syndrome. It was renamed in May to better reflect its broader effects.

Draft guidance from the National Institute for Health and Care Excellence (NICE) calls for quicker diagnosis and better monitoring.

Marie Anne Ledingham, consultant clinical adviser for women’s and reproductive health at NICE, described the recommendation for a “simple” annual review as an “important step”.

She said: “This new guideline will help improve consistency of care, increase awareness of the condition, and support earlier diagnosis and management.”

PMOS is a major cause of female infertility. Symptoms can include irregular or absent periods, difficulty becoming pregnant, excessive facial or body hair, weight gain, hair loss, oily skin and acne.

An estimated three million to four million women have the condition in the UK, but NICE says it remains underdiagnosed and inconsistently managed.

The proposed annual reviews would cover current symptoms and longer-term health risks linked to the condition, including diabetes and heart disease.

NICE says lifestyle changes and treatment could help prevent more serious illness.

There is no cure for PMOS, but NHS treatments can help manage its symptoms. These include hormone support and fertility drugs.

The draft guideline does not recommend laser or light therapies for hair reduction because of the cost.

Many women report difficulty understanding the possible cause of their symptoms or experience delays before receiving a diagnosis.

When doctors suspect PMOS, they may use blood tests to assess hormone levels and ultrasound scans to look for the multiple follicles often seen on the ovaries of those affected. Follicles are small, fluid-filled sacs in which eggs develop.

The draft guideline sets out when healthcare professionals should suspect the condition and how women should be assessed and diagnosed.

It also says PMOS should not be ruled out in women who have been through the menopause.

The condition is thought to be more common among black, Asian and mixed-ethnicity women. NICE says healthcare professionals should consider this when assessing symptoms.

PMOS can also have a significant effect on mental health and quality of life, with depression and anxiety described as common among women with the condition.

Women planning a pregnancy should receive advice on weight, diet, nutrition, exercise, sleep and mental health, according to the guidance.

The draft guideline is open for consultation from 1 July to 11 August 2026, with feedback invited from healthcare professionals, patients and the public.

The final guideline is expected to be published in December 2026.

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The danger of ‘efficiency culture’ in women’s mental tech

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By Somayeh McKian, a member of the clinical advisory board of Vea, the AI-powered mental health journal app

The danger of efficiency culture in women’s mental tech is that we are inadvertently optimizing the very patterns that drive our collective burnout.

When we look at the explosive growth of the femtech sector, the dominant narrative remains focused on speed, tracking, and passive compliance.

We build apps that treat a woman’s emotional state like a broken supply chain or a medical deficit that needs to be optimised, streamlined, or forced into submission.

But true psychological resilience cannot be quantified by a simple mood slider or an algorithmic checkmark.

As a psychotherapist and gender studies scholar, my research into the lived experiences of women, particularly how cultural mandates and bodily surveillance are pathologised, reveals a deep-seated form of suffering.

When women constantly say “yes” while meaning “no,” or ignore a chronically depleted body to maintain a rigid role, they are living out what I call an “inkless life.”

It is a blank manuscript in which their physical and emotional existence has been entirely authored by external critics, medical charts, and the “Discourse of the Other.”

They aren’t suffering from an efficiency problem; they have been stripped of the agency to author their own skin.

If femtech platforms simply digitise these rigid, externalised “shoulds,” they risk becoming high-tech tools of compliance rather than portals of liberation.

The investment community and health tech innovators need to realise that the next frontier of mental health tech isn’t about managing symptoms on the fly; it is about existential archaeology.

We must build digital spaces that serve as a “corporeal pen,” transforming self-reflection from a passive hobby into a defiant, existential act.

True innovation lies in helping women find the meaning, the latent metaphors, and the unique tasks already written into their struggles and transforming inherited pain into a human achievement.

This is exactly the structural paradigm shift we are anchoring at Véa. Instead of building superficial tracking logs, our architecture treats life as a manuscript.

We design clinical narrative journeys that help women decode where their internal boundary scripts were written, recognize how somatic depletion is a truth-teller, and wield phrases like “stop it” not as external policing, but as internal, defiant boundaries.

If we want to build a sustainable ecosystem for women’s health, we must stop funding platforms that merely help women endure their exhaustion more efficiently.

In the intersection of meaningful life and technology, we look at the human spirit not by its current restrictions but by its latent potential for change.

It is time to back technologies that give the fluent soul a sharp new set of instruments to rewrite its own narrative.

Somayeh McKian is a certified psychotherapist, in-training logotherapist, gender studies scholar, published author and part of Véa’s clinical advisory board.

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