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Creating a balance: Hormones, health and Hormona

A big problem when it comes to knowledge around our hormones is that most women are not taught about their importance

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Hormone health hormonia

While our hormones affect our lives in many different ways, we often don’t think about keeping them healthy, happy or balanced.

Hormona offers personalised hormonal health through its app that aims to educate and empower women to live better and healthier lives.

FemTech World meets Jasmine Tagesson, the co-founder of Hormona to discuss hormones, general well being and how, when it comes to health, knowledge is power.

Hormones are responsible for a lot more than we give them credit for. They can regulate our appetites, libido, sleep, heart rate, mood and stress levels. Imbalances happen when there is too much or too little of a hormone in our bloodstream which causes side effects throughout the body.

Hormones are chemicals that are produced by the glands in the endocrine system. They travel through the bloodstream to tissues and organs to tell the organs what to do.

Hormona and hormones

The idea for Hormona came from founder Karolina Lofqvist’s struggle to get diagnosed with hormone imbalance and thyroid disease.

“My co-founder started to feel very unwell about seven years ago. She was eventually diagnosed with hormone imbalances but it took a good three or four years before she was diagnosed with this and thyroid disease. Upon being diagnosed she set out to start talking about all of these common and uncommon conditions that you can suffer from as women.”

“Hormona started as more of a platform around mental and physical wellness because so many of these things affect your mental health too. Karolina personally learned about the connection between our bodies and our minds and the importance of both being balanced for you to live a healthy life. She wanted to share this with other women.”

Hormona Hormone tech

This was at the start of 2019 and Jasmine joined the company six months later. She had grown up with Karolina in Sweden and she knew she wanted to get on board with a company focused on female health and empowerment.

“After a while, we started talking to the community to find out what they wanted to learn about. After long discussions, what came across was the lack of knowledge around our hormones and how they affect us. A lot of people don’t know how they fluctuate throughout our cycle. They are connected to premenstrual symptoms or how we feel. It became apparent very quickly that this was an area we need to focus on.”

A big problem when it comes to knowledge around our hormones is that most women are not taught about their importance. This education is missing from discussions with our doctors, in our sex education and not even properly discussed with friends.
Hormona’s research backs this up. They reported that 80 per cent of women suffer from hormonal imbalances yet 75 per cent said they do not understand their own hormones.

“I think part of the problem is that we are missing this information from the start. Where is this education in schools? We don’t talk about how our periods and hormones work during sex education. We focus on the sexual side of things in terms of not getting pregnant or having unprotected sex. There was nothing about hormonal contraceptives and how they affect your natural hormonal system. We aren’t told much about menopause until we are in it so there is a definite lack of information all around.”

Hormona works by giving women the tools to address hormone imbalances and the associated symptoms. It provides the education that has been lacking for so many women.

“The main way to deal with our hormones and if they are imbalanced is through lifestyle and nutrition. Changing your lifestyle so there is less stress or your diet to promote better health is how you will balance your hormones.”

Additionally, incorporating IV therapy for weight loss into your health regimen can provide an immediate boost in hydration and nutrient levels, supporting your efforts to maintain a balanced lifestyle and manage weight effectively.

It’s not always the same symptoms that present when it comes to a hormone imbalance. Different people can have different symptoms and there can be up to 45 different signs such as weight gain, weight loss, acne, hair loss, anxiety, brain fog, depression or low libido.

Hormona hormone tracking

Jasmine explained that the list is never-ending which makes it hard to diagnose because all the symptoms can be signs of other problems too.

“Many people don’t realise that their symptoms are connected to a hormone imbalance so they just learn to live with it. So the first step of Hormona, our app, is to help women detect and manage their personal cycle patterns and individual hormonal rhythm along with associated symptoms. Our app provides women with daily hormonal expectations and best tips along with tracking facilities and a community.”

Hormone cycles

Jasmine also highlighted that there are ways of changing your work to better suit your hormonal cycles. This could potentially boost productivity.

“We work on the same terms as men do but men have a 24-hour cycle compared to our 28-day cycle. We have certain days in our cycle where we are not the most productive and shouldn’t be working eight hours a day or taking big meetings. There are other days where we will be doing 14 hour days because we have so much energy. We want to try to help women optimise their life around their hormones and not necessarily be forced to follow a man’s cycle because it’s not how women’s bodies work.”

Hormona is also working on developing a first of its kind home hormone testing kit that will help women understand their hormone levels and fluctuations as well as to detect any concerning changes from the comfort of their own home.

Another statistic from Hormona’s research noted the sad reality of a lack of knowledge around hormones. It revealed that 60 per cent of women felt lonely in their hormone journey.

“Until recently, you didn’t talk about these things. You may have two friends you could talk to about periods but it wasn’t your everyday conversation. This is changing which is great and I feel social media has played a huge part. There are so many people raising awareness and talking about it which makes it less taboo.”

Femtech, funding and Hormona

When it comes to funding, Hormona has done well but Jasmine highlighted a problem that a lot of femtech and female-led companies face – how to pitch women’s products to a board room full of men?

“It’s tricky talking about a female issue with a group of male investors. It’s not easy because they can’t relate. People just assume that when you talk about hormones, it’s all about fertility. We have to say, no, we are not in the fertility space at all. Hormone health is its own area and it deserves the same amount of attention.”

So is the answer more women in board rooms? Jasmine is not convinced.

“The more women in the industry the better obviously, but the sad thing is that women are actually much tougher critics of other women and their ideas. It’s the same in many industries so we wrote an article about toxic femininity and how it exists in the workplace which is a similar thing. Women in powerful positions are very competitive.”

She added: “My view is that we are stronger together. If we can join forces then there is a positive change for all of us. Regardless, I think investors do see the value in Hormona and they see that hormone health and femtech is such a hot topic which makes them want to be involved. Then the lack of knowledge in that field makes them a bit unsure but I think this is slowly changing and I’m sure we’ll hear about hormone health more and more in the next couple of years.”

*The original article appeared in November on Health Tech World

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Opinion: Women don’t need a refreshed health strategy – we need action

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By Justyna Strzeszynska, founder of menstrual health platform Joii

The Government’s announcement that it will renew the Women’s Health Strategy is, on the surface, good news.

The original strategy in 2022 was historic – the first time women’s health had been acknowledged as something that required its own plan.

It raised awareness, started conversations and encouraged women to come forward and talk about their health.

But awareness alone hasn’t changed much on the ground.

Women are still waiting years for diagnoses, gynaecology waiting lists are still some of the longest in the NHS and many women are still being told their symptoms are ‘just part of being a woman’, especially when it comes to periods, pain or fatigue.

If the Government is going to refresh this strategy, we need to be honest about what didn’t work last time and what has to change now.

One issue with the previous strategy was the way it focused on specific conditions.

Endometriosis and PCOS were rightly brought forward and the advocacy behind that has been extraordinary. But women’s health can’t work like a spotlight, where each year a new condition is added based on who campaigns most effectively.

Some of the most common and life-disrupting conditions still sit in the background.

Heavy menstrual bleeding affects one in three women. Fibroids affect up to one in three by age 50. Adenomyosis is thought to affect one in ten.

These aren’t rare conditions, they are everyday realities. Yet they receive less attention, less funding and far fewer structured care pathways.

They also disproportionately affect Black women, who are more likely to have severe symptoms and less likely to be believed.

If a renewed Women’s Health Strategy is going to address inequality, then these conditions can’t remain an afterthought.

The other major issue is how diagnosis actually happens.

Right now, if you go to your GP with heavy bleeding or pelvic pain, the first questions are usually ‘how much blood do you think you’re losing?’ and ‘how bad is the pain, on a scale of 1 to 10?’

Most women have never been taught what ‘normal’ bleeding looks like and their pain has become background noise. Many also feel unsure or embarrassed about describing symptoms accurately.

So women hesitate, clinicians hesitate and referrals get delayed. That’s how we end up with eight-year diagnostic journeys.

If we want to reduce waiting lists and speed up diagnosis, we need to fix the front door.

First, we need to give GPs standardised tools to measure menstrual bleeding and symptom impact.

One of the biggest barriers to diagnosing menstrual health conditions is that we still rely on women to estimate their bleeding and pain with no reference points.

Most women, and especially young girls, don’t know what counts as heavy bleeding and many have normalised symptoms that could actually be clinical red flags.

Without standard measurement, clinicians can’t triage effectively and women fall into long cycles of ‘wait and see’.

The renewed strategy should introduce validated digital and clinical tools, so patients and clinicians are working from the same evidence, not guesswork.

Second, expand and standardise Women’s Health Hubs so access isn’t determined by postcode.

Women’s Health Hubs already exist in most of England, which is a strong start, but not all hubs offer the same services, capacity or quality of care.

Some are genuinely transformative while others function more as signposting centres.

To actually reduce the backlog and speed up diagnosis, hubs need to be properly resourced and consistent, with clear referral pathways from primary care.

The refreshed strategy should set national standards for what every hub must deliver so accessing timely assessment isn’t dependent on where a woman happens to live.

Finally, there needs to be a shift towards treating menstrual and pelvic conditions as chronic, not occasional episodes.

Conditions like endometriosis, adenomyosis, fibroids, PCOS and chronic pelvic pain don’t follow single-appointment cycles yet our system is structured as if they do.

Women are often seen once, reassured and discharged, only to start the entire referral process again when symptoms worsen. This wastes NHS time and leaves women feeling unheard.

The renewed strategy needs to support ongoing monitoring and follow-up, recognising these conditions as long-term health issues requiring continuous management, not episodic care.

Most importantly, the refreshed strategy must come with clear timelines, ringfenced funding and actual accountability.

Otherwise, we end up with another web page and a press release, instead of change.

Women are already doing their part by speaking up.

Now the system needs to meet them.

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Hormonal health

AI-powered women’s health companion Nexus launches in UK

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The first AI-powered health companion designed exclusively for women is launching in the UK today.

Nexus provides a unified fitness, nutrition, medication and cycle tracking solution alongside a personal digital health coach.

Unlike other health apps built for isolated concerns, Nexus recognises that women’s health is interconnected.

Powered by a proprietary AI model and guided by Nova, the in-app AI health coach, Nexus connects the dots between every aspect of a woman’s wellbeing, from hormonal cycles to nutrition and mental health, and provides personalised, evidence-based guidance in real time.

Co-founder Leo Tyson has worked with over a thousand women in his role as a personal health coach, but wanted to support even more women through their health journeys.

Tyson said: “Nexus gives every woman a health coach in her pocket and the knowledge to become her own expert.

“I would see women desperate for guidance but unable to afford one-on-one coaching.

“They would try to patch together information from different apps or cheaper coaches, often making things worse rather than better.

“At the same time, the sector has been missing an integrated platform that understands women’s health is not just their cycles, but their whole health story.

“Our mission with Nexus is to give every woman at every life stage the personalisation, clarity and support of a one-to-one health coaching, at an accessible price.”

The launch draws on extensive research in Nexus’ white paper The Period App Problem, which revealed that many women feel disappointed by menstrual tracking apps that fail to deliver meaningful, personalised insights.

Nexus bridges this gap with a female-specific onboarding process offering over 50,000 unique combinations of personalised wellness insights.

With Nova, users also have access to an AI coach that truly knows them, offering adaptive, actionable guidance grounded in science and tailored to each woman’s unique physiology and life stage.

The vision behind Nexus is to give women control over their own health data, using it to improve conversations with healthcare providers, reduce medical gaslighting and accelerate diagnosis times through advocacy and education.

At the heart of Nexus lies a proprietary large language model (LLM) and peer-reviewed health database, built specifically for women.

This architecture blends medical research, clinical guidelines and user data to generate precise recommendations, far surpassing the capabilities of off-the-shelf AI systems.

Nexus is available on the App Store from today (10th October).

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Mental health

Black and Latinx women more likely to experience serious complications in planned repeat caesareans

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Black and Latinx women are more likely to face serious complications during planned repeat caesareans than White women, new US research has found.

While complication rates were similar across all racial and ethnic groups for vaginal births after a previous caesarean, disparities emerged in outcomes for those having planned repeat surgery.

Researchers examined severe maternal morbidity – serious complications during childbirth that can have lasting health effects – across 72,836 births between 2012 and 2021 among people who had previously delivered by caesarean.

The team analysed data from the Massachusetts Pregnancy to Early Life Longitudinal Data System, focusing on births following an earlier caesarean.

The 21 complications tracked include outcomes such as hysterectomy (removal of the womb), heart attack, embolism (blood vessel blockage), kidney failure, eclampsia (seizures in pregnancy linked to high blood pressure), sepsis (a life-threatening infection), and complications related to anaesthesia.

Laura Attanasio is associate professor of health policy and management and lead author of the study.

She said: “There’s been increasing recognition in recent years that the US has this rising rate of severe maternal morbidity, which can have a negative impact on one’s health in the future.”

It also can be considered a near miss for maternal mortality, or death, which is also high in the US relative to other wealthy countries, though rare.

The study examined three birth scenarios: vaginal birth after caesarean (VBAC), planned repeat caesarean, and unplanned repeat caesarean – where someone intends to deliver vaginally but ultimately requires surgery.

Attanasio said: “Among White birthing people, severe maternal morbidity rates were similar for VBAC and for planned repeat caesarean.

“But for Black and Latinx birthing people, planned repeat caesarean had a higher rate of severe maternal morbidity compared to VBAC.”

Among all groups, the highest rate of complications occurred during unplanned repeat caesareans.

In this category, however, disparities between racial and ethnic groups were not observed.

The study population was 56.8 per cent White, 20.1 per cent Latinx, 11 per cent Black and 12.1 per cent who identified as another race or ethnicity.

The researchers used hospital discharge and birth records to identify medical issues and demographic data including race, ethnicity and parental birthplace.

They adjusted for medical risk factors more commonly associated with marginalised groups, suggesting other influences may be contributing to the differences in outcomes.

Attanasio hypothesised that “quality of clinical care can be worse for people from marginalised racial and ethnic groups, either because they’re being cared for in settings that are lower resourced and less able to provide quality care, or in some cases they could be receiving worse care in the same setting as White birthing people due to structural or interpersonal racism.”

The findings suggest the need to identify and address factors contributing to higher complication rates among Black and Latinx individuals during planned repeat caesareans.

“Future work should identify interventions to improve quality of care and promote equity for this population,” the researchers said.

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